エピソード

  • Why B2B Marketers Fail at Internal Enablement

    Why B2B Marketers Fail at Internal Enablement
    2026/09/10
    Enterprise deals are dying not because of bad messaging, but because sales teams don't know how to use it. In this episode, we dissect the internal enablement gap using a case study from ServiceNow. We explore why top-tier ABM campaigns collapse when the front-line reps aren't trained on the new value props. Lucas and Luna break down the specific friction points between marketing and sales ops, offering a concrete framework for aligning content with actual buying committee needs rather than just generating more PDFs nobody reads. #FexingoBusiness #BusinessPodcast #B2BMarketing #EnterpriseSales #InternalEnablement #SalesOps #ServiceNow #ABM #BuyingCommittee #ContentStrategy #RevenueOperations #SalesTraining #MarketingAlignment #LeadNurturing #CustomerJourney #AccountBasedMarketing #DigitalTransformation #SaaS Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How B2B Marketers Fix Broken Account-Based Selling

    How B2B Marketers Fix Broken Account-Based Selling
    2026/09/09
    We dissect why account-based marketing fails when sales and marketing teams speak different languages, using a real-world case where misaligned incentives killed a sixty-million-dollar pipeline. Lucas and Luna break down the operational friction between enterprise demand generation and long sales cycles, showing how to fix the handoff that leaves high-value accounts cold. #AccountBasedMarketing #EnterpriseSales #B2BMarketing #SalesAlignment #DemandGeneration #LongSalesCycles #FexingoBusiness #BusinessPodcast #RevenueOperations #BuyerJourney #Smarketing #PipelineManagement #CustomerSuccess #LeadNurturing #DigitalTransformation #GrowthStrategy #MarketingOps #EnterpriseDeals Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How B2B Marketers Use Trigger Events to Win Deals

    How B2B Marketers Use Trigger Events to Win Deals
    2026/09/08
    Enterprise sales cycles are no longer driven by cold outreach but by specific organizational changes. This episode explores how marketing teams can leverage trigger events — like executive turnover, funding rounds, or product launches — to time their account-based marketing efforts. We examine the mechanics of intent data and the importance of aligning with buying committees during these critical moments. #B2BMarketing #AccountBasedMarketing #TriggerEvents #EnterpriseSales #DemandGeneration #BuyingCommittees #IntentData #SalesAlignment #FexingoBusiness #BusinessPodcast #MarketingStrategy #LeadGen #SaaS #CustomerSuccess #RevenueOps #MarketIntelligence #GrowthHacking #TechTrends Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How B2B Marketers Win with Community-Led Growth

    How B2B Marketers Win with Community-Led Growth
    2026/09/07
    Enterprise deals are getting longer and more complex, but the old playbook of cold outreach and aggressive sales calls is losing its edge. In this episode, Lucas and Luna explore community-led growth as a strategic lever for enterprise demand generation. They break down how companies like Slack and Notion built massive adoption before traditional sales even entered the room. We look at the specific metrics that matter when building a community for B2B buyers, including activation rates, peer-to-peer support ratios, and the elusive 'net promoter score' within private user groups. If you're tired of chasing leads who aren't ready to buy, this conversation offers a practical framework for turning your existing customer base into your most effective acquisition channel. #B2BMarketing #CommunityLedGrowth #EnterpriseSales #DemandGeneration #AccountBasedMarketing #CustomerSuccess #SlackStrategy #NotionGrowth #ProductLedSales #PeerToPeerSupport #BrandAdvocacy #UserEngagement #FexingoBusiness #BusinessPodcast #MarketingStrategy #SaaSMarketing #CustomerRetention #DigitalCommunity Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Why B2B Marketers Fail at Cross-Selling

    Why B2B Marketers Fail at Cross-Selling
    2026/09/06
    Enterprise growth rarely comes from new logos; it comes from expanding existing relationships, yet most marketing teams treat cross-selling like a second-class citizen. We dissect why the gap between sales and marketing collapses when trying to sell complementary products to current accounts. Using concrete examples from software and industrial sectors, we explore how misaligned incentives and poor data sharing kill expansion revenue before it starts. #CrossSelling #B2BMarketing #EnterpriseSales #RevenueGrowth #SalesAlignment #CustomerSuccess #FexingoBusiness #BusinessPodcast #AccountExpansion #MarketingOps #SalesEnablement #RetentionStrategy #DataSharing #IncentiveStructure #BuyerJourney #ProductLedGrowth #ChurnReduction #LTVOptimization Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How B2B Marketers Use Buying Committees to Win Enterprise Deals

    How B2B Marketers Use Buying Committees to Win Enterprise Deals
    2026/09/05
    Enterprise deals are no longer won by convincing one champion but by navigating a committee of seven or eight stakeholders. This episode breaks down the modern buying center, exploring how decision-making has shifted from hierarchical approval to consensus-driven purchasing. We examine the specific roles within these committees—from economic buyers to technical evaluators—and why traditional marketing messages fail when they target only one person. Using real-world examples of multi-threaded engagement strategies, we show how marketers can map these invisible networks and create content that speaks to each stakeholder's unique fears and incentives. The goal is to shorten the sales cycle not by pushing harder, but by aligning the entire group before the first formal meeting ever happens. #B2BMarketing #EnterpriseSales #BuyingCommittees #ABM #AccountBasedMarketing #StakeholderMapping #DecisionMaking #SalesEnablement #MarketingStrategy #FexingoBusiness #BusinessPodcast #RevenueOperations #ConsensusBuying #EconomicBuyer #TechnicalEvaluator #Procurement #SecurityCompliance #ContentStrategy Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • How B2B Marketers Use Reverse Referrals to Win Deals

    How B2B Marketers Use Reverse Referrals to Win Deals
    2026/09/04
    Most enterprise marketers chase referrals from happy customers, but a growing cohort is weaponizing the one person who knows the truth: the salesperson who just lost the deal. This episode explores reverse referrals — where winning vendors ask losing competitors for warm intros to prospects who already know their pain. We break down why this counterintuitive tactic yields higher conversion rates in complex B2B cycles, how to structure the ask without burning bridges, and what it reveals about modern buyer trust. Featuring insights on vendor relationships and pipeline velocity. #B2BMarketing #EnterpriseSales #ReverseReferrals #AccountBasedMarketing #SalesIntelligence #PipelineGrowth #VendorRelations #FexingoBusiness #BusinessPodcast #DemandGen #SalesStrategy #CustomerTrust #CompetitiveIntel #LongSalesCycles #MarketInsights #GrowthHacking #TechSales #RevenueOps Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • How B2B Marketers Use Economic Buyer Mapping

    How B2B Marketers Use Economic Buyer Mapping
    2026/09/03
    Enterprise deals stall not because of product fit, but because marketing targets the wrong person. This episode dissects why targeting only the champion fails and how mapping the economic buyer changes deal velocity. We look at specific interview techniques used by top teams to uncover budget constraints before sales even enter the room. The goal is shifting from lead generation to revenue enablement by aligning content with the CFO's actual risk calculus. #B2BMarketing #EnterpriseSales #EconomicBuyer #DemandGeneration #AccountBasedMarketing #RevenueOperations #FexingoBusiness #BusinessPodcast #SalesAlignment #DealVelocity #CFOInsights #ProcurementStrategy #MarketingOps #LongSalesCycles #ValueProposition #RiskMitigation #BudgetCycle #DecisionMakingUnit Keep every episode free: buymeacoffee.com/fexingo
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    11 分