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  • B2B Event Marketing How to Make Booth Leads Actually Convert

    B2B Event Marketing How to Make Booth Leads Actually Convert
    2026/06/06
    Episode 34 of B2B Marketing with Fexingo: Lucas and Luna dig into why most trade show booth conversations disappear into a black hole—and how a structured post-event follow-up system can turn handshake leads into qualified pipeline. They break down a real case from a mid-market SaaS company that used tiered post-event nurture, CRM-triggered personalization, and a five-day SLA to convert 12 percent of booth leads into demo bookings within 30 days. The episode covers concrete tactics: how to score booth interactions in real time, what to put in the first follow-up email (hint: not the generic "great meeting you" template), and why speed-to-lead matters even more in B2B events than in inbound. Plus, a micro-segment on how listener support keeps the show ad-free. #B2BMarketing #EventMarketing #TradeShow #BoothLeads #LeadConversion #PostEventNurture #CRM #SalesAndMarketingAlignment #DemandGen #ABM #MarketingOps #FexingoBusiness #BusinessPodcast #MarketingPodcast #B2BSales #LeadScoring #SpeedToLead #EnterpriseMarketing Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How B2B Marketers Use Dark Funnels to Track Hidden Revenue

    How B2B Marketers Use Dark Funnels to Track Hidden Revenue
    2026/06/05
    In Episode 33 of B2B Marketing with Fexingo, Lucas and Luna dive into the concept of 'dark funnels'—the untracked, off-platform channels where enterprise buyers research before engaging sales. Using a real example from a cybersecurity firm that recovered $2.3 million in pipeline by mapping Slack communities, Gartner peer reviews, and dark social shares, the hosts explain how B2B marketers are building attribution models for the invisible 70% of the buyer's journey. They cover tools like lead-to-account matching, UTM-less link tracking, and CRM enrichment hacks. This episode avoids the usual ABM or content playbook and instead focuses on the data gaps that leak revenue. Perfect for B2B marketers tired of last-touch attribution. #B2BMarketing #DemandGen #DarkFunnel #Attribution #RevenueTracking #EnterpriseMarketing #MarketingOps #ABM #SalesIntelligence #BuyerJourney #Gartner #Slack #CRM #Pipeline #B2B #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How B2B Marketers Use Waterfall vs Agile Marketing Methods

    How B2B Marketers Use Waterfall vs Agile Marketing Methods
    2026/06/05
    Episode 32 of B2B Marketing with Fexingo digs into the debate between waterfall and agile marketing methods. Lucas and Luna explore how a mid-market SaaS company cut time-to-campaign by 40% by shifting from quarterly planning to two-week sprints. They break down what waterfall still does well for regulated industries, where agile shines for rapid testing, and how a hybrid model often works best. Specific examples include how one team used agile to run 12 landing page variants in a month versus the old quarterly process. The episode also touches on the role of marketing ops in sprint planning, measuring velocity in leads, and why some B2B teams struggle with agile adoption. Practical takeaways for demand gen and ABM teams. #WaterfallMarketing #AgileMarketing #B2BMarketing #DemandGen #ABM #MarketingOps #SprintPlanning #MarketingVelocity #LeadGeneration #CampaignManagement #HybridMethodology #SaaSMarketing #MarketingStrategy #BusinessPodcast #FexingoBusiness #B2BPodcast #MarketingTips #EnterpriseMarketing Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How B2B Marketers Use Sales Intelligence to Personalize Outreach at Scale

    How B2B Marketers Use Sales Intelligence to Personalize Outreach at Scale
    2026/06/04
    Episode 31 of B2B Marketing with Fexingo. Lucas and Luna dive into how B2B marketers are using sales intelligence tools to personalize outreach at scale. They break down a real case from ZoomInfo's 2025 benchmark report: companies using intent-driven personalization saw a 34 percent lift in reply rates. They discuss the shift from spray-and-pray to informed outreach, the role of firmographic and technographic data, and how to avoid creeping prospects out. Plus, a brief behind-the-scenes moment on how this show stays ad-free. If you're in B2B marketing or sales, this episode will give you a concrete framework for smarter prospecting. #B2BMarketing #SalesIntelligence #ZoomInfo #IntentData #Personalization #Outreach #Firmographics #Technographics #DemandGen #ABM #Lusha #LeadIQ #ReplyRate #MarketingOps #B2BSales #FexingoBusiness #BusinessPodcast #EnterpriseMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How B2B Marketers Use Zero-Click Content to Generate Demand

    How B2B Marketers Use Zero-Click Content to Generate Demand
    2026/06/04
    In this episode, Lucas and Luna explore how B2B marketers are turning to zero-click content — posts that deliver value directly in the feed without requiring a link click — to generate demand in an era of declining organic reach. They dissect a specific campaign from Gong, which used a single LinkedIn carousel of sales call statistics to generate over 50,000 impressions and 1,200 inbound leads without a single click-through. The hosts discuss the psychology behind zero-click content, how it builds trust and signals expertise, and why it's especially suited for ABM and enterprise sales where buyers are wary of gated forms. Lucas shares a framework for creating zero-click assets: pick a single insight, make it visual, embed a subtle call-to-action in the commentary, and repurpose across channels. Luna pushes back on the measurement challenge, and they debate whether zero-click content should be part of a broader intent data stack. The episode closes with a practical takeaway for listeners: audit your last five posts for zero-click potential. #B2BMarketing #ZeroClickContent #DemandGeneration #LinkedInStrategy #SocialSelling #ABM #EnterpriseMarketing #ContentMarketing #Gong #SalesEnablement #MarketingOps #Podcast #Business #FexingoBusiness #BusinessPodcast #MarketingStrategy #InboundMarketing #ContentStrategy Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • How B2B Marketers Use Customer Advisory Boards to Retain Enterprise Accounts

    How B2B Marketers Use Customer Advisory Boards to Retain Enterprise Accounts
    2026/06/03
    In episode 29 of B2B Marketing with Fexingo, Lucas and Luna dive into the strategic value of Customer Advisory Boards (CABs) for enterprise retention and expansion. Using the example of a major enterprise software company that reduced churn by 18% after implementing a structured CAB program, they discuss how to recruit the right members, what to discuss in quarterly meetings, and how to convert CAB insights into product roadmaps. They also explore the connection between CABs and NPS scores, and why CAB involvement correlates with 30% higher contract renewal rates. A must-listen for B2B marketers focused on account-based marketing and long sales cycles. #CustomerAdvisoryBoard #EnterpriseRetention #ABM #B2BMarketing #ChurnReduction #NPS #ProductRoadmap #AccountExpansion #CAB #EnterpriseSoftware #MarketingStrategy #CustomerInsights #Loyalty #RetentionRate #BusinessPodcast #FexingoBusiness #MarketingOps #DemandGen Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How B2B Marketers Use Pricing Page A-B Tests to Boost Demo Requests

    How B2B Marketers Use Pricing Page A-B Tests to Boost Demo Requests
    2026/06/03
    Every B2B marketer obsesses over content, intent data, and ABM tiers. But what if the single highest-leverage page on your website is the pricing page? In this episode, Lucas and Luna dig into a specific case: a $500 million enterprise SaaS company that ran a structured A/B test on its pricing page, swapping a 'Contact Sales' primary button for a 'See Plans & Pricing' button with a secondary 'Talk to an Expert' link. The result: a 34% increase in demo requests without changing a single feature or price tier. They walk through the experiment design, the statistical significance threshold they used (95% confidence, 10,000 visitors per variant), and the counterintuitive insight that hiding pricing information actually reduces qualified pipeline for companies with long sales cycles. No theory — just the numbers, the trade-offs, and a test any B2B team can run this week. #B2BMarketing #PricingPage #ABTesting #DemoRequests #ConversionRateOptimization #EnterpriseSaaS #MarketingExperiments #CRO #LandingPageOptimization #SalesCycle #DemandGeneration #MarketingStrategy #SaaSMarketing #WebOptimization #BusinessGrowth #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How B2B Marketers Use Dark Social to Find Hidden Demand

    How B2B Marketers Use Dark Social to Find Hidden Demand
    2026/06/02
    Most B2B buying journeys start in invisible channels — messaging apps, private Slack groups, email forwards — where no click tracking exists. In this episode, Lucas and Luna unpack why dark social accounts for 84 percent of B2B content sharing according to RadiumOne, and how enterprise marketers at firms like Gong and Snowflake are adapting attribution models to capture signals from these black holes. They walk through a concrete playbook: using UTM-less link shorteners for WhatsApp and LinkedIn DMs, surveying sales teams on where prospects first heard about the product, and building landing pages that ask 'How did you find us?' with dark-social-friendly options like 'a friend forwarded this'. The hosts also flag the biggest risk — letting dark social data become a vanity metric — and explain why the real win is not perfect tracking but better content design that turns invisible shares into trackable conversations. If you have ever sent a link to a colleague via Slack instead of posting it publicly, you have used dark social. This episode shows you how to turn that blind spot into a demand gen channel. #DarkSocial #B2BMarketing #DemandGeneration #Martech #Attribution #ContentSharing #Slack #WhatsApp #PrivateChannels #Gong #Snowflake #RadiumOne #UTMLessTracking #SalesIntelligence #BuyerIntent #MarketingAnalytics #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 分