Moving from consumer sales to B2B takes more than a new territory. It takes a new mindset.

In this episode, Paul Clinton explains why today’s B2B buyers prefer a rep-free experience, how to work a buying committee instead of a single decision-maker, and where you add value when 60 to 70 percent of the buying journey happens before first contact. You’ll learn why leading with the problem and building long-term relationships beats chasing quick closes.

Want sharper B2B positioning and website messaging? Book a strategy session: writewaymarketing.com/connect

The best prospects aren’t the biggest list. They’re the buyers with a problem they need solved right now.

In this episode, Paul Clinton breaks down how to find B2B prospects with active pain points, why broad, generic outreach gets ignored, and which platforms and signals help you spot high-quality leads. You’ll learn how to trade volume for focus and turn cold outreach into real sales conversations.

Book an intro meeting here: writewaymarketing.com/messaging-audit.

Erin Walker made marketing a permanent seat at the table on customer calls, in QBRs, and in pipeline reviews. As former global VP of direct sales at Lytx, she built sales and marketing alignment. She and host Paul Clinton cover how to bring marketing into enterprise deals without getting pitchy, how to use sales calls to find where messaging breaks, and why pain points beat product every time.