B2B Community Playbook with Kathleen Booth of Pavilion
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B2B Community Playbook with Kathleen Booth of Pavilion
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The conversation explores the importance of community in everything from career development to the role of in-person events to the challenges of building successful communities. Kathleen shares lessons learned from both business and personal use of AI in marketing and creating value on LinkedIn. The episode concludes with Kathleen's thoughts on finding inspiration in her career and the impact of Pavilion on its members. Highlights from Episode 4 of Beyond B2B:
- Kathleen Booth was a member of Pavilion before joining as SVP.
- Pavilion serves go-to-market leaders, not just marketers.
- Community helps members succeed in high-pressure roles.
- Members seek support during critical career moments.
- Building a community requires long-term investment.
- Successful communities focus on commonality and engagement.
- In-person events strengthen community bonds.
- Pavilion grew rapidly during the pandemic.
- AI can enhance marketing efficiency but should not replace personal touch.
- Communication is key to leadership and community success.