Long sales cycles can be a tough climb. But if you know how to navigate them, they can become your company’s biggest wins. In this episode, Sarah Willis, Founder and CEO at ESI Partners, shares practical strategies for marketing into complex B2B environments, like where deals move slowly, buyer groups are huge, and decision makers span departments (or continents). She explains how to keep messaging aligned across stakeholders, why understanding the full buyer journey matters more than ever, and how a well-timed campaign can actually speed things up. If you're selling into industries that don’t change fast, this episode will give you tools to market smarter, close faster, and win more often.

Join us as we discuss:

• [4:53] Using data to justify the ROI of your long-term sales cycles

• [8:54] Audience segmentation and marketing to large legacy businesses

• [14:27] Ensuring that all of your departments are aligned throughout the sales process

• [21:06] How to ask for permission to deepen client engagement

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

A lot of stress comes with making decisions as a leader, but stress shouldn’t be making decisions for you. Dave Gieselman, Founder of Limitless Flow Breathwork, coaches business leaders on recognizing when they are overcome by fear, regaining their composure, and cultivating the right mentality for their company. In this episode, Dave shares his process for mastering stress and describes how changing your mentality can allow your business to reach the next step.

Join us as we discuss:

• [7:36] How business owners can change their mentality to match their goals

• [11:30] The largest mental mistake new business owners make

• [16:42] Breaking the illusions that stress creates around problems
  

Check out these resources we mentioned during the podcast:

Listener, please allow Dave to invite you to be his guest for a Limitless Flow Breathwork session. It’s a powerful way to reset, quiet the noise, release stress, and tap into clarity and flow.

• Free for you—use code B2BBIZCLASS

Register here:https://www.ConnectToFlow.com/breathwork

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of B2B Business Class, Kevin Turner, Managing Partner at TNT Brand Strategist, breaks down why LinkedIn positioning is more than just a content strategy and how to show up consistently and credibly in your market. He explains how to create a profile and post strategy that builds affinity with decision-makers, even before the first meeting. From navigating the latest algorithm changes to crafting a page that resonates beyond the pitch, this episode is packed with actionable insight for anyone looking to turn LinkedIn into a pipeline engine.

Join us as we discuss:

• [6:44] The Uberfication of social media platforms and digital relationships

• [14:37] LinkedIn’s constant evolution and debunking update rollout myths

• [31:28] How the algorithm pushes preferred content and the rise of video
  

Check out these resources we mentioned during the podcast:

• LinkedIn Sales Navigator

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.