
Avoiding Common Pitfalls in Writing the Institutional Narrative
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Episode Title: Avoiding Common Pitfalls in Writing the Institutional Narrative
Podcast: Accreditation Unlocked
Host: Dr. Ken Clough
Episode Summary:
In this episode of Accreditation Unlocked, we explore how to craft a compelling and effective institutional narrative for your accreditation self-study. Host Dr. Ken Clough breaks down the most common pitfalls—like writing by committee, drowning in history, using jargon, and making unsupported claims—and offers clear strategies for avoiding them. Whether you’re a first-time self-study writer or a seasoned accreditation lead, this episode will help you tell your institution’s story with clarity, confidence, and impact.
Tune in to learn:
- What the institutional narrative really needs to accomplish
- How to organize your writing team for success
- Why clarity and authenticity matter more than buzzwords
- Tips to make your narrative memorable for reviewers
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