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Automotive Market Forecast: Tariffs & Trends

Automotive Market Forecast: Tariffs & Trends

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April's automotive sales numbers have stunned industry observers, with the market achieving its second consecutive month above a 17 million unit SAAR – performance levels not seen since the early pandemic era of 2021. NADA Chief Economist Patrick Monzi reveals this surge likely stems from savvy consumers making strategic "pull-ahead purchases" to beat impending tariffs, creating what could be one of the strongest second quarters in recent memory.

The domino effect is already hitting the used vehicle market, where prices are climbing amid tightening inventory. With used vehicle day supply at just 43 days – the lowest in years – dealers are dusting off their COVID playbooks for creative inventory acquisition. The perfect storm of fewer off-lease vehicles (thanks to reduced leasing penetration falling from 30% to 15% three years ago) coupled with rising demand has created significant pressure on used inventory availability.

Looking beyond this immediate surge, Monzi identifies several economic headwinds facing the industry: persistently high interest rates with no relief in sight, rising vehicle prices, and skyrocketing insurance costs (up a staggering 55% since pre-pandemic). Meanwhile, the EV landscape continues evolving with franchise dealers now controlling over half the battery electric vehicle market, though consumer preference is clearly shifting toward hybrids, which are seeing 40% year-over-year growth monthly. With California's Advanced Clean Cars II regulation likely disappearing, manufacturers gain flexibility to align production with actual consumer demand rather than regulatory targets.

The forecast for 2025 has been adjusted downward to approximately 15.3-15.4 million units from the original projection exceeding 16 million, though Monzi believes the full impact of tariffs won't materialize until 2026. As industry stakeholders navigate this complex landscape, they remain vigilant about upcoming policy announcements that could dramatically alter market trajectory. Subscribe to hear more expert analysis on how these factors will shape automotive retail throughout 2025 and beyond.

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