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Auto Futurecast

Auto Futurecast

著者: Chris Kirby
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このコンテンツについて

Leaders from the automotive, mobility and technology industry sit down with Chris Kirby to talk about the latest trends and innovations shaping the future of mobility.


Chris' extensive automotive experience coupled with his relaxed style provides a great forum for guests to speak openly and share their insights.


This is the podcast that brings you automotive pioneers who go beyond the headlines to uncover what's really happening in the industry right now.

© 2025 Auto Futurecast
マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • Fake News, Real Cars: Fighting EV Misinformation Head-On
    2025/07/22

    The EV transition is well underway—but it’s not without turbulence.

    While automakers race to innovate and new players enter the global stage, the electric vehicle (EV) landscape is increasingly clouded by confusion, mistrust, and misinformation. From viral myths about battery life to political narratives shaping public opinion, the EV sector faces challenges that go far beyond hardware and horsepower.

    In this episode of Fake News, Real Cars, we sit down with Dan Caesar, CEO of Fully Charged, one of the world’s most influential platforms advocating for clean energy and electric mobility. Dan brings a refreshing, no-nonsense perspective to what’s really happening behind the scenes of the EV revolution. With his trademark clarity and insight, he unpacks the complex interplay between technology, consumer psychology, and global economics driving today’s electric vehicle movement.

    What we cover in this episode:

    1. Misinformation and media spin:
    Dan opens up about the rising tide of anti-EV sentiment, particularly in the UK and US, where political agendas and media narratives are distorting public understanding. He highlights how organizations like Electric Vehicles UK are pushing back with data-driven, positive storytelling.

    2. Global competition heats up:
    With nearly 70 automotive brands now fighting for market share in the UK alone, Dan describes the current environment as “a game of musical chairs.” He also details how Chinese automakers are leveraging markets like Australia to prepare for broader global dominance—particularly in right-hand-drive territories.

    3. The new EV buyer is digitally native:
    Forget the dealership. Today’s EV customers are getting their information from YouTube, influencers, and peer reviews—not TV ads or glossy brochures. Dan explains how this shift in behavior presents both challenges and massive opportunities for brands to connect with new audiences.

    4. Closing the perception gap:
    Outdated myths around charging anxiety and poor range are losing their grip as real-world EV ownership proves otherwise. Improved infrastructure, falling costs, and practical experiences are gradually replacing fear with confidence.

    5. Innovations on the horizon:
    Dan explores promising new technologies like vehicle-to-grid integration and sodium-ion batteries—breakthroughs that could redefine both the economics and accessibility of EVs in the near future.

    Why this episode matters:
    The world is at an inflection point. As governments, manufacturers, and consumers move toward decarbonised transport, the battle for hearts and minds is as important as the battle for better batteries. Dan Caesar offers a grounded, experienced take on how the industry can cut through the noise and accelerate meaningful change.

    Whether you're an EV enthusiast, a skeptic, or somewhere in between, this episode gives you the clarity and context to understand what’s really going on—and where things are heading.

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    35 分
  • The New Era of Driving: EVs, Subscriptions & Circular Design
    2025/07/08

    If you’re interested in how the automotive sector is adapting to changing customer needs, technological innovations, and evolving financial structures, this episode is a must-listen. Here’s an overview:

    1. Jaguar Land Rover Financial Services – Leveraging Partnerships

    • Facilitate financing options for customers purchasing vehicles.
    • Ensure liquidity through wholesale financing to support their retailer network.
    • Adapt flexibly to changing market demands with innovative approaches to business models.

    2. Leading Automotive Financing Beyond Transactions

    • Transitioning relationships with third-party partners to drive innovation.
    • Exploring risk-sharing possibilities within financing models.
    • Ensuring partnerships truly lead the market and align with dynamic client needs.

    3. Subscription Models and Vehicle Usage

    • Subscription Services: JLR’s Pivotal offers premium car subscription models, particularly appealing to high-earning customers willing to pay for flexibility and no-ownership responsibilities.
    • Premium Rental Models: For urban customers or part-time drivers, JLR explores premium rental options short-term. This ensures they accommodate both high-frequency users and those only taking occasional trips.
    • Global Trials: JLR’s experiments in Germany and other markets highlight the ongoing development and exploration of scalable subscription models.

    One of the key challenges discussed is the economics of subscriptions, particularly in light of significant depreciation in vehicles’ early life stages. JLR is experimenting with strategies to counterbalance this perception, ensuring long-term sustainability.

    4. Electrification and New Business Models

    • Changing Consumer Ownership Dynamics
    • Vehicle Life Extension
    • Repurposing BEV Batteries

    5. Long-Term Client Relationships Through Service-Driven Experiences

    • Extending engagement beyond sales with exclusive vehicle experiences, such as JLR’s Land Rover off-road sessions.
    • Building robust service ecosystems that prioritise continuous service, repairs, and over-the-air updates.
    • Innovating around modular vehicle designs, allowing features to be upgraded across an extended lifecycle, broadening a vehicle’s appeal to new customer segments.

    6. Preparing for the Future of Mobility

    • The role of data and software updates in maintaining vehicle desirability over time.
    • Anticipating the needs of younger generations, who prioritise flexibility and access over ownership.
    • The responsibility of OEMs to align internal structures, make EVs more sustainable, and develop cradle-to-cradle lifecycle models.

    If you're in the automotive or mobility sectors, this episode is a must-listen. It provides actionable insights into the trends shaping our industry and what it takes to remain competitive in this fast-moving market.

    Don't forget to follow to stay up to date with the latest industry news. If you've enjoyed this episode we'd love to have a review from you!

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    45 分
  • Reimagining the Digital Car Buying Journey: From Scroll to Steering Wheel
    2025/06/24

    In this episode of Auto Futurecast, host Chris Kirby sits down with the CEO of MHP Consulting, Bodo Philipp to explore the evolving world of digital car buying, customer experience, and the role of immersive technology in shaping the future of mobility.

    From online configurators and AI-guided finance tools to Apple Vision Pro-powered virtual test drives, this conversation dives into the challenges and opportunities OEMs face as customer expectations shift dramatically.

    Key highlights include:

    Digital Buying Complexity

    • Online car sales are growing, but the process remains fragmented between research, test drives, and final purchase.
    • Many OEM websites confuse rather than guide — unlike tech giants like Apple, which separate discovery and purchasing clearly.

    Download the full report here: https://www.mhp.com/en/insights/what-we-think/online-car-sales-2025

    Customer Journey Evolution

    • MHP's research shows a 144% increase in consumers engaging with online car buying tools since 2020 with 22% of consumers now completing their car purchases digitally.
    • True digital transformation requires addressing multiple "conversion gates" — key touchpoints that influence drop-off or sale.

    Omnichannel Challenges

    • Buying a car often involves three different entities: the OEM, the dealer, and the finance provider — adding layers of friction.
    • Success lies in creating seamless transitions between digital and physical experiences (e.g., test drives, dealer visits).

    AI & Conversational Commerce

    • Future buying journeys may be guided by AI that helps match customer needs to leasing or ownership models.
    • Large Language Models (like ChatGPT) could soon replace chatbots and become virtual automotive consultants.

    Immersive Experience & XR Tech

    • OEMs are already piloting Apple Vision Pro and VR tools to allow customers to walk around, inspect, and configure their car virtually.
    • These technologies have led to a 15–20% increase in upselling optional features, with measurable business impact.

    Finance Transparency

    • Consumers want comparability and clarity— not just OEM-affiliated finance offers.
    • Integrating third-party finance tools into online journeys can boost trust and conversion.

    Not All Buyers Are Digital Natives

    • While digital experiences are growing, older customers still prefer traditional journeys, proving the need for a hybrid approach.
    • A one-size-fits-all digital journey risks alienating large customer segments.

    Consistent Handover & Onboarding

    • Post-sale vehicle onboarding is ripe for disruption — AR and AI can provide consistent, brand-aligned delivery and education experiences across markets.

    Whether you're in automotive retail, digital transformation, or mobility innovation — this episode is packed with sharp insights and real-world examples.

    Follow us to stay up-to-date with the latest in automotive innovation.

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    47 分
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