On this episode of Author Hour, Matthew Ray Scott joins us to talk about Physician Brand Rx, the book he co-wrote with orthopedic surgeon Dr. Scott Sigmund. Drawing on his background as an Army psychological warfare officer, Matthew explains how patients make decisions under duress, why trust is a surgeon's currency and reputation is their bank account, and why most surgeons are not invisible, just not legible. He shares how an outline drafted on a napkin in a Bentonville pub became a book, why he and Dr. Sigmund chose a book even after building an award-winning podcast, and the Zoom interview method they used to write it in their own voices. Matthew also reflects on publishing his second book with Scribe, what the editorial team taught him about letting silence fill the page, and why imposter syndrome never really stops.

For more information on Matthew Ray Scott, visit https://scribemedia.com/authors/matthew-scott

For more information on Physician Brand Rx, visit https://scribemedia.com/published-books/physician-brand-rx

On this episode of Author Hour, gym owner and former schoolteacher Carrie Cox joins us to talk about her new book, The Self-Care Dare: 25 Habits for Lasting Wellness. What started as daily text messages to members of her Crew Fitness challenge grew into emails, blog posts, and finally a book built around five factors of wellness: mindset, nutrition, fitness, sleep, and connection. Carrie explains why going hard every day is the biggest misconception in fitness, why consistency matters more than choosing the perfect program, why strong connections may matter as much as diet and exercise, and how small, layered habits add up to lasting change. She also shares the writing advice she still follows from her high school speech teacher, why she insisted on writing in the first person plural, and her advice for anyone with a book inside them: just start.

For more information on Carrie Cox, visit https://scribemedia.com/authors/carrie-cox

For more information on The Self-Care Dare, visit https://scribemedia.com/published-books/the-self-care-dare

After more than 30 years leading stores for some of America's biggest brands, Ron Thurston realized no one had ever written a book for the 55 million people who work in retail. So he wrote one. Retail Pride: The Guide to Celebrating Your Accidental Career came out in 2020 and still sells around the world. His second book, Human Pride: Optimizing Your Human Potential in a Digital Job Market, followed in 2025 as AI started to crowd people out of the conversation.

In this episode of Author Hour, Ron joins Scribe CEO Travis Stoliker for his third appearance on the show. He lays out his playbook for going from free talks and book giveaways to a represented, paid speaking business: how to ask about budget before naming a fee, how to get bulk book purchases built into an event, and why you're really pitching an experience, not a speech. He also shares his book marketing routine (30 minutes a day on LinkedIn, an email list, and replying to every single message), why he's never handed his engagement off to an assistant or AI, what he tells self-published friends, and why he'd recommend Scribe after going through the process twice.

For more information on Ron Thurston, visit https://scribemedia.com/authors/ron-thurston

For more information on Retail Pride, visit https://scribemedia.com/published-books/retail-pride

For more information on Human Pride, visit https://scribemedia.com/published-books/human-pride