『Attribution Nation』のカバーアート

Attribution Nation

Attribution Nation

著者： Drew Smith
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 "Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the “credit game,” or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.2024 経済学
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  • The Godfather of Attribution: Aaron Bird, Founder and CEO of Bizible (Now Marketo Measure)

    The Godfather of Attribution: Aaron Bird, Founder and CEO of Bizible (Now Marketo Measure)
    2024/04/03

    Our inaugural episode of Attribution Nation features the OG, the godfather, the undisputed maestro of attribution, Aaron Bird. He founded and CEO’d Bizible, ushering it into acquisition by Marketo which quickly was acquired by Adobe. Although years removed from the space, we start with him to lay the foundation of attribution. How’d it start? How’d it grow? And what he planned to do next, which he’s fulfilling at his new company, Inflection.io. This episode has been almost a decade in the making. What a way to start!
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    50 分

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