In this episode of Let's Talk Northern Ontario Tourism, host Karen Peacock sits down with Meredith Armstrong, the Director of Economic Development for the City of Greater Sudbury. Meredith highlights how tourism is integral to Sudbury's economy, from attracting talent to attracting TV and film productions. The conversation covers the impact of the Municipal Accommodation Tax, the success of the Rural and Northern Immigration Pilot Program, and Sudbury's resilience and growth amid geopolitical challenges.

• 01:13 Meredith’s Background in Tourism, Economic, and Workforce Development
• 03:51 Sudbury's Economic Outlook Amid Geopolitical Challenges
• 06:54 Tourism Excellence North (and Other) Resources For Tourism Businesses
• 10:02 How the Municipal Accommodation Tax Funds Tourism Infrastructure
• 14:04 Sudbury's Diverse Tourism Economy
• 18:57 Trends and Opportunities in Sudbury's Tourism
• 20:54 Sudbury's Growing Film Industry
• 23:21 COVID-19 Impact and Recovery in Sudbury
• 24:11 Tourism Trends and Challenges
• 25:53 Rural and Northern Immigration Pilot
• 31:00 Francophone Community and Immigration
• 33:15 Talent Attraction Opportunities and Challenges
• 38:53 What Meredith Loves About Working in Tourism
• 41:01 Meredith’s Most Memorable Visitor Experience
• 44:51 Next Episode Preview

About the City of Greater Sudbury

• Invest Sudbury website - investsudbury.ca
• Discover Sudbury website - discoversudbury.ca
• Move to Sudbury website - movetosudbury.ca
• City of Greater Sudbury municipal website - greatersudbury.ca
• Discover Sudbury on X - x.com/sudburytourism
• Discover Sudbury on Facebook - facebook.com/SudburyTourism
• Discover Sudbury on Instagram - instagram.com/sudburytourism
• Resourceful City of LinkedIn - linkedin.com/company/11432947/admin/page-posts/published
• Invest Sudbury on X - x.com/resourcefulcity

About the podcast

Let's Talk Northern Ontario Tourism is a podcast for tourism operators and industry stakeholders featuring experts who understand what it means to run a tourism business or organization here in Northern Ontario. Through casual conversations, you’ll learn about cutting edge topics like AI marketing, Cruise Ship Tourism, and trends that are shaking up the industry. Plus, you can tune in  while driving or doing chores.

For even more  insights that’ll help you grow your business, organization, or community, connect with Tourism Excellence North, which is part of Destination Northern Ontario:

• Website - tourismexcellencenorth.ca
• Facebook - facebook.com/DestinationNorthernOntario
• Instagram - instagram.com/destinationnorthernontario
• LinkedIn - linkedin.com/company/destinationnorthernontario

If you like podcasts, DNO has another one called Destination: Northern Ontario. Season 1 is for people thinking about buying a tourism business, and Season 2 has helpful advice for new tourism operators.

 Let's Talk Northern Ontario Tourism is an initiative of Tourism Excellence North and is recorded on the...