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Attention Shift

Attention Shift

著者： Allison Braley and Sean Garrett
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 With every story, thread and meme battling for our attention, what do we focus on and care about? Communications pros Sean Garrett and Allison Braley—trusted by Twitter, Amazon, Meta, Slack, Bain Capital Ventures, and more—talk with those shifting the future of communications and who pays attention to what.©2025 Mixing Board マーケティング マーケティング・セールス 経済学
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  • Crisis Comms, Brand Moves, and Coaching Little League with Josh Earnest

    Crisis Comms, Brand Moves, and Coaching Little League with Josh Earnest
    2025/06/19
    Is there really a difference between political communication and corporate communication? We found out in our conversation with Josh Earnest, former White House Press Secretary and now VP of Communications and Advertising at United Airlines. Josh told us what it’s like to steer a major brand’s reputation in both political and corporate arenas. He took us behind the scenes of United’s bold decisions during the pandemic, from placing massive aircraft orders while the world stood still to quickly creating campaigns that blended PR, social media, and advertising into one powerful storytelling machine. His take? If you’re not proactively shaping the narrative, someone else will do it for you, and probably not the way you’d like it. We also dug into how Josh has evolved from being the face at the podium to leading strategy from behind the scenes. He also shared how integrating comms and marketing helped United move faster, stay more authentic, and boost employee pride, something they’ve done intentionally through internal platforms like United Daily and even gate-side advertising that resonates with both customers and crews on the ground. We wrap the episode with the topic capturing Josh’s attention—thoughts on coaching youth sports (yes, there are comms lessons there too!), and what the rise of AI means for keeping humanity and honesty in our messaging. About Josh EarnestJosh Earnest is the Executive Vice President of Communications and Advertising for United Airlines. He serves on United’s Executive Team and leads a world-class team to develop and implement the airline’s global communications, advertising, and community engagement strategies. Josh works closely with leaders across the company to shape the airline’s public image and serves as the company’s chief spokesman. He brings to this role more than two decades of strategic communications expertise from the highest levels of politics and government, which included serving as White House Press Secretary. Before joining United in May 2018, Josh was a political analyst for NBC News and MSNBC, making appearances on the network’s leading news programs, including the Today Show, Meet the Press, and NBC Nightly News. During this time, he traveled across the country and around the world speaking to audiences of corporate executives, senior government officials, thought leaders, journalists, and students about the challenges of communicating in the modern media environment. Prior to that, Josh served for eight years in the Obama White House, including as White House Press Secretary from 2014 to 2017. In addition to his work in front of the cameras, Josh played a leading role behind the scenes at the White House to develop and implement an innovative communications strategy that was paired with a fully-integrated digital media presence to drive the administration’s agenda. His two-decade career in politics has taken him from Capitol Hill to some of the largest states and most competitive races in the country, including four presidential campaigns, statewide races in Texas and Florida, and Mike Bloomberg’s first campaign for mayor of New York.Josh received his degree in political science and policy studies from Rice University. He is married and has two children. Sponsored by:Delve.“Delve is an insight engine that transforms how brands understand their world.”It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.Learn more at delve.news/shiftResources discussed in this episode:HBO Name ChangeMcDonald's Snack Wrap Customer CampaignUnited Airlines Post-Pandemic Plane Purchase--Contact Allison Braley and Sean Garrett: MixingBoard.coLinkedIn: Allison BraleyLinkedIn: Sean GarrettLinkedIn: Mixing BoardContact Josh Earnest: Website: unitedairlines.comX: @joshearnestLinkedIn: Josh Earnest
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    45 分
  • Inside the Executive Mind: Shannon Brayton on Trust, Strategy, and Board-Level Comms

    Inside the Executive Mind: Shannon Brayton on Trust, Strategy, and Board-Level Comms
    2025/06/05
    What do you do when your CEO doesn’t “get” marketing—or worse, thinks they already do? In this episode, we talked to Shannon Brayton, former CMO at LinkedIn and senior comms leader at Bessemer Venture Partners, about the high-wire act of educating power players on the value of marketing and communications. Shannon shared how she’s earned the trust of executives like Jeff Weiner by learning their communication styles, staying radically transparent, and explaining in detail the strategic impact of comms. For those of us who’ve had to decode a leader’s style while pushing forward a vision, her insights hit home. We also explored how LinkedIn evolved from an internal tool to a global content powerhouse, and why its embrace of video and influencers was a game-changer. Shannon offered a candid take on the role of AI in modern marketing—what it can replace, what it can’t, and how we should be preparing for the shift. From navigating outdated assumptions in the C-suite to positioning yourself for board service, Shannon’s advice is sharp, grounded, and refreshingly actionable for anyone operating at the nexus of comms, leadership, and strategy. About Shannon BraytonShannon Brayton is the Chief Marketing Officer and leads marketing and communications for Bessemer Venture Partners. She has more than 25 years of experience leading teams and shaping corporate narratives for some of the world’s most innovative and disruptive brands, most recently as Chief Marketing Officer of LinkedIn. She is currently a member of the Board of Directors of Vidyard and Quizlet. She is also an advisory board member at several companies and an active angel investor. Shannon was named one of the world’s most influential CMOs for three consecutive years by Forbes Magazine, and she was described by PRWeek in 2017 as “a force of nature any company would want on their side.” Shannon lives in the San Francisco Bay Area with her husband and two children. Her hobbies include reading the news, traveling with her family, and doing the New York Times crossword puzzle every day.Sponsored by:Delve.“Delve is an insight engine that transforms how brands understand their world.”It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.Learn more at delve.news/shiftResources discussed in this episode:LinkedInQuizletVidyardSam & Jony Introduce io (video)Vulture - Fame and Frustration on the New Media CircuitVulture - The Celebrity Press Tour Road MapTimothee Chalamet Look-Alike Contest—Contact Allison Braley and Sean Garrett: MixingBoard.coLinkedIn: Allison BraleyLinkedIn: Sean GarrettLinkedIn: Mixing BoardContact Shannon Brayton | Bessemer Venture Partners: Website: bvp.com LinkedIn: Shannon Brayton—TranscriptSean 00:00Welcome to Attention Shift. We unpack where communication and communications is headed. I'm Sean Garrett and supported by Delve, the top level context engine for comms. My co-host, Allison Braley, and I talk to industry experts about how we show up and get our message across in an era of limited time and shorten attention spans. Let's dive in. Sean 00:28Today's episode takes us into the critically important dynamic between comms and the CEO with none other than Shannon Braden, who led both marketing and communications at LinkedIn from 2010 to 2020 and had an amazing rapport with the CEO, Jeff Weiner. Shannon has done a lot of other things. Check out her bio, but honestly, her title LinkedIn was very seminal and really shaped a lot of things between the intersection between comms and marketing, but to the point of a lot of the episode, how to really get along with the CEO, how to make the most of it, how to get them to best understand comms, how to create short, quick ways to talk to each other, work on the fly, work strategically, and so on. Allison 01:15I've always really admired her career. That step up from running comms to running marketing at LinkedIn, and now she leads comms at Bessemer, and leads all a platform, ultimately, too. So just a really impressive career. And you know, obviously all the great talent should be at VC firms. But before we get into Shannon's tips on working with CEOs, let's talk about how two CEOs are going to work together. So for everyone in tech, you've seen this, I'm sure. But if you're not in tech, open AI just announced the acquisition of Johnny Ives’ company io, I think that's how you say it. And this will bring Johnny and his team into OpenAI to lead hardware. And so the price was kind of high to say the very least. A lot of people felt like that was sort of an all time record for an Acqui hire. But I sort of think is worth it for a generational talent like Johnny. But even more than that, from a comms perspective, a lot of people were kind of tickled, befuddled, bemused, whatever you want ...
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    52 分
  • The Good, The Bad, and The Unknown of AI with Kevin Roose

    The Good, The Bad, and The Unknown of AI with Kevin Roose
    2025/05/22

    What happens when a generation grows up with AI as a daily companion—and the rest of us are still catching up? In this episode, we sit down with New York Times journalist and podcaster Kevin Roose to unpack how artificial intelligence is already transforming the way we work, learn, and connect. From teens using AI to write essays or talk through their emotions, to companies quietly integrating it into operations while navigating public backlash, the changes are happening fast—and not always out in the open.

    We explore with Kevin why media outlets remain skeptical, shaped by years of tech industry overpromises, and how employers are weighing the reputational risks of automation against its undeniable advantages. Kevin calls for more honest, transparent leadership as AI reshapes the economy and society in real time.

    As we dig into these tensions, we also talk about Kevin’s long-standing fascination with belief systems—whether rooted in religion, finance, or tech—and how journalism helps him trace the deeper human motivations behind them. This is more than a conversation about where AI is going—it’s about who we are becoming as it gets there.

    About Kevin Roose

    Kevin Roose is an American author and award-winning technology columnist for The New York Times. He is the author of three books, the co-host of the “Hard Fork” podcast, and was included on the 2015 Forbes 30 Under 30 list.


    Sponsored by:
    Delve.

    “Delve is an insight engine that transforms how brands understand their world.”

    It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.
    Learn more at delve.news/shift

    Resources discussed in this episode:

    • Anthropic
    • Chat GPT
    • Futureproof: 9 Rules for Humans in the Age of Automation
    • Vinod Khosla
    • DALL-E
    • Midjourney
    • Cursor
    • Replit AI
    • Bolt
    • Claude
    • Hard Fork Podcast
    • Character AI
    • Replika


    Contact Allison Braley and Sean Garrett:

    • MixingBoard.co
    • LinkedIn: Allison Braley
    • LinkedIn: Sean Garrett
    • Linkedin: Mixing Board

    Contact Kevin Roose:

    • Website: kevinroose.com
    • Instagram: Kevin Roose
    • Facebook: Kevin Roose
    • X: Kevin Roose
    • Linkedin: Kevin Roose
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    45 分

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