The same story can be told in many different ways. In this episode, The Gaia Project’s Strategic Partnerships Manager, Travis Daley, shares how this environmental and climate education organization adapts its storytelling depending on the audience (i.e. teachers vs government stakeholders vs donors) to make sure they resonate. He also brings insights on training your team to collect stories, how numbers intersect with narrative, and how The Gaia Project is doing more through cross-collaboration.

• 00:37 Meet Travis Daley from The Gaia Project
• 02:03 The Gaia Project's Mission and Programs
• 03:52 Storytelling By and For Different Audiences
• 09:31 Training Your Team to Collect Stories
• 13:12 The Differences in How Kids and Adults Tell Stories
• 14:33 Using Numbers to Support Your Narrative
• 18:47 Telling Stories in Tight Knit Communities
• 21:31 Doing More Through Cross-Collaboration

Find out more about The Gaia Project

• Website: thegaiaproject.ca
• Facebook: facebook.com/gaiaproject
• Instagram: instagram.com/thegaiaproject_
• LinkedIn: linkedin.com/company/thegaiaproject-projetgaia
• TikTok: tiktok.com/@thegaiaproject_

About the Atlantic IMPACT podcast

Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.

 Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories.

The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

In the inaugural episode, co-hosts Tanya Wall and Michelle Samson introduce the origin story and mission of the series, which aims to help Atlantic Canada nonprofits leverage storytelling to enhance fundraising and community engagement. Then they sit down with Erik Ayers, Founder and CTO of GoodSeeker, to discuss the data-backed benefits of storytelling, how small stories are crucial for building trust and visibility, and how nonprofits can systematically collect and use stories to engage stakeholders and boost donor contributions.

• 00:00 Introduction to The Atlantic Impact
• 00:51 The Origin Story of the Podcast
• 05:31 Introducing Erik Ayers and GoodSeeker
• 08:40 The Power of Small Stories
• 11:42 How Storytelling Helps Build Relationships
• 14:50 Advice for Collecting and Sharing Stories, and the Power of Prompts
• 18:22 Data on Eroding Trust in Nonprofits (And How to Build Trust)
• 21:27 More Advice on Writing Good Story Prompts
• 23:38  What Organizations Gain By Capturing and Organizing Stories
• 25:29 Barriers and Challenges in Story Collection and How to Address Them
• 29:17 Final Thoughts and Call to Action

Find out more about GoodSeeker

• GoodSeeker website: goodseeker.com
• GoodSeeker on LinkedIn: linkedin.com/company/goodseeker-inc

About the Atlantic IMPACT podcast

Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.

 Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories.

The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.

 Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories.

The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.