• At the crossroads of recruitment, marketing and social media

  • 著者： Tom Laine
  • ポッドキャスト

At the crossroads of recruitment, marketing and social media

著者： Tom Laine
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  • サマリー

  • Traditional recruitment and employer branding practices have evolved into a variety of sub-skillsets, including social media platform and advertising expertise, brand / content / inbound / influencer marketing tactics, social selling skills, personnel branding, a mix of AI tools, and a whole new set of metrics to use and understand to get ahead of competition. This podcast series is based on social recruitment and employer branding expert Tom Laine's groundbreaking articles introducing a variety of thought-provoking new ideas, that are summarized and discussed by none other than AI.
    Tom Laine
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あらすじ・解説

Traditional recruitment and employer branding practices have evolved into a variety of sub-skillsets, including social media platform and advertising expertise, brand / content / inbound / influencer marketing tactics, social selling skills, personnel branding, a mix of AI tools, and a whole new set of metrics to use and understand to get ahead of competition. This podcast series is based on social recruitment and employer branding expert Tom Laine's groundbreaking articles introducing a variety of thought-provoking new ideas, that are summarized and discussed by none other than AI.
Tom Laine
マーケティング マーケティング・セールス 経済学
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エピソード
  • You are measuring the wrong employer brand metrics!

    You are measuring the wrong employer brand metrics!
    2025/04/03

    Measuring employer branding is important, but the modern metrics are lijkely something you didn't come to think of... Thus, you are measuring the wrong employer brand metrics!
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    12 分
  • When a customer is loyal but the company is not

    When a customer is loyal but the company is not
    2025/03/31

    They want you to be loyal to the brand, but why are they offering the best discount for new customers, not the existing ones?

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    15 分
  • What on Earth is silent Networking - Networking That Even Introverts Can Handle

    What on Earth is silent Networking - Networking That Even Introverts Can Handle
    2025/03/27

    I'm an introvert, still, after over 1700 live trainings. I was also for a long time the most networked Finn on Linkedin. Wasn't easy, wasn't always pleasant, but it has served a great purpose throughout my career. You could do it, too.

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    22 分

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