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The first 90 days in a leadership role can feel overwhelming.

You walk into a new community or organization and suddenly you're expected to fix occupancy, improve morale, reduce turnover, build trust with your team, and create results quickly.

Real Talk: The first 90 days of leadership are not about proving how smart you are. They are about building trust.

In this episode of Aspire for More with Erin with Guests Kurt Mosely and Neill Marshall, we explore what really determines whether a new leader succeeds or struggles in those critical early months. We break down the leadership behaviors that create credibility, the mistakes many new leaders make when they try to move too fast, and why listening, observing, and learning the culture are some of the most powerful leadership moves you can make.

This episode is especially valuable for new Executive Directors, department leaders stepping into bigger roles, and operators responsible for developing the next generation of leadership in senior living communities.

When leaders understand how to navigate their first 90 days well, they create the foundation for stronger teams, healthier cultures, and long-term success.

• Why the first 90 days are about building trust, not proving intelligence
• The biggest mistakes new leaders make when stepping into a new role
• How early leadership actions send powerful signals to your team
• Why accountability builds credibility faster than perfection
• The importance of observing culture before trying to change it
• How listening and learning accelerate leadership success

Leadership credibility is not built through speeches or big announcements.
It is built through consistent actions that show people you are accountable, trustworthy, and committed to the team.

When leaders take the time to understand their people, their systems, and their culture, they create the foundation that allows real change to happen.

Kurt Mosely on LinkedIn

Neill Marshall on LinkedIn

HealthSearch Partners

Learn more about the 100% Leader here

New ED's Playbook to Creating and IMpactful Community Cultrue

Connect with me on LinkedIn


Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

Send me your feedback on this episode!

Learn more about the 100% Leader here

New ED's Playbook to Creating and IMpactful Community Cultrue

Connect with me on LinkedIn


Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

Send me your feedback on this episode!

What if the biggest lie inside senior living is that 100% occupancy is enough?

In this episode, Erin breaks down why 100% leadership is not a metric — it’s a mindset.

She walks through the full GROW → LEAD → RISE framework behind the 100% Leader program and explains:

• Why competence does not equal capacity
• Why internal growth determines external influence
• How communication builds (or erodes) trust
• Why understanding your financial story is essential for credibility
• How culture sells before marketing ever does
• Why curiosity is the secret weapon of great leaders
• And how group coaching accelerates growth faster than solo learning

If you feel overwhelmed, plateaued, or capable of more — this episode is for you.

Success is not accidental. It is intentional.

The next 100% Leader cohort is open now. If you are ready to grow, lead, and rise intentionally — apply here today.

Learn more about the 100% Leader here

New ED's Playbook to Creating and IMpactful Community Cultrue

Connect with me on LinkedIn


Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.