I had the right people, the right service, and a solid model, yet we stalled. The issue wasn’t skill; it was me leading like an individual contributor, parachuting into client work and quietly killing ownership. In this episode, I share how shifting to clear communication, simple systems, and real autonomy unlocked the team—why not taking over, inviting honest feedback, and letting people own the client is what makes everything explode in the right direction.

Asger Olsson’s Diary is a podcast where I share thoughts, lessons, and stories from running a marketing agency, investing in e-commerce brands, and navigating life as an entrepreneur. Over the years, I’ve managed more than €80M in ad spend, and along the way picked up plenty of wins, failures, and lessons learned along the way.

No scripts, no polished speeches - just honest reflections on business, creativity, and whatever else is on my mind. My own personal diary.

Learn more about what i do here.

Follow Asger Olsson's Socials:

Linkedin | Instagram | Facebook | Youtube | Twitter | Wavi Media

Most people bend their lives to fit the crowd - then resent themselves for it. In this episode, I talk about dropping the guilt around wanting more, the three-week reset that helped me audit everything (socials off, deep reflection, notebook out), and the shift from quantity to quality: clearer rules, saying no, and designing life like a business. Don’t take a vacation to escape - change the route, fix recurring problems, and trade them for bigger, better ones.

Asger Olsson’s Diary is a podcast where I share thoughts, lessons, and stories from running a marketing agency, investing in e-commerce brands, and navigating life as an entrepreneur. Over the years, I’ve managed more than €80M in ad spend, and along the way picked up plenty of wins, failures, and lessons learned along the way.

No scripts, no polished speeches - just honest reflections on business, creativity, and whatever else is on my mind. My own personal diary.

Learn more about what i do here.

Follow Asger Olsson's Socials:

Linkedin | Instagram | Facebook | Youtube | Twitter | Wavi Media

A business that stops failing has already stopped growing. In this episode, I share what I learned when my team hit a standstill, why avoiding mistakes kills innovation, and how building a culture where people feel safe to fail is the only way to keep a company alive long-term.

Asger Olsson’s Diary is a podcast where I share thoughts, lessons, and stories from running a marketing agency, investing in e-commerce brands, and navigating life as an entrepreneur. Over the years, I’ve managed more than €80M in ad spend, and along the way picked up plenty of wins, failures, and lessons learned along the way.

No scripts, no polished speeches - just honest reflections on business, creativity, and whatever else is on my mind. My own personal diary.

Learn more about what i do here.

Follow Asger Olsson's Socials:

Linkedin | Instagram | Facebook | Youtube | Twitter | Wavi Media

At some point in the journey, every entrepreneur has to decide whether they’re truly committed. In this episode, I share what I’ve learned about stepping fully into the role of founder and leader—the trade-offs, the weight of decisions, and how even small actions can ripple across your team, your business, and your life.

Asger Olsson’s Diary is a podcast where I share thoughts, lessons, and stories from running a marketing agency, investing in e-commerce brands, and navigating life as an entrepreneur. Over the years, I’ve managed more than €80M in ad spend, and along the way picked up plenty of wins, failures, and lessons learned along the way.

No scripts, no polished speeches - just honest reflections on business, creativity, and whatever else is on my mind. My own personal diary.

Learn more about what i do here.

Follow Asger Olsson's Socials:

Linkedin | Instagram | Facebook | Youtube | Twitter | Wavi Media