Aggie sits down with beauty entrepreneur and makeup artist Jenepher Reynolds, the founder of Jenn of Arch. From her 12-year-old self erasing eyebrows off Vogue covers to building a brand rooted in artistry and authenticity, Jenepher opens up about her evolution—one shaped by deep self-doubt, career pivots, and powerful mentorship. They talk about the lessons learned from being on set, the nuances of working with lighting and texture, and how a single opportunity changed everything. You’ll walk away inspired to own your voice, trust your instincts, and take bold, imperfect action—even when fear shows up at the door.

Chapters:

• 00:00:00 - Battling Self-Doubt and Stepping Into Her Power
• 00:00:31 - Meet the Brow Boss Behind Jenn of Arch
• 00:01:18 - A 12-Year-Old Vogue Addict with a Brow Pencil Obsession
• 00:03:19 - The Unexpected Leap from Fashion to Makeup Mastery
• 00:06:33 - First Sets, First Mistakes, and Lessons You Can’t Google
• 00:10:49 - Finding Her Signature Style and Reading the Face Like Art
• 00:19:46 - Makeup as an Art Form, Not Just Application
• 00:20:05 - Building a Studio That Felt Like Home for Clients and Creatives
• 00:21:10 - Why She Created Custom Products (Even When It Wasn’t Easy)
• 00:22:30 - When the Inner Critic Is Louder Than the Applause
• 00:24:48 - The Game-Changing Tool for Perfect Brows—No Guesswork Required
• 00:33:50 - Pro Makeup Tricks Every Mature Skin Needs to Know
• 00:38:19 - What’s Next for Jenn of Arch: New Drops, Big Dreams
• 00:39:09 - Final Words of Wisdom for Beauty Brand Founders Everywhere

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• Jenepher Reynolds on LinkedIn
• Website

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge