Ariana Grande's Triumphant Return: VMAs, Wicked, and R.E.M. Beauty Domination
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Just days ago Ariana Grande captured headlines as the 2025 MTV VMAs returned and she made a surprise red carpet appearance wearing a head-to-toe Fendi polka dot look styled by Law Roach. Her presence marked the first major event ahead of the upcoming Wicked Part 2 press tour and quickly became a social media talking point, especially with Ari up for several key awards including Video of the Year for Brighter Days Ahead Best Pop Artist and more. Grande has not only been nominated but also won the coveted Video of the Year for Brighter Days Ahead at the VMAs solidifying her status among pop’s elite as covered by AOL and TBS News. Speaking about her art in backstage interviews Grande reflected on nostalgia and transformation telling fans that her latest music dreams of rewriting painful memories only to cherish them later for shaping her growth. She also credited music and therapy as central healing parts of her life.
As buzz about her tour built up Grande’s Eternal Sunshine Tour became official with tickets for North America and the UK going on sale this week and fans struggling to secure spots due to high demand according to AOL. Ticketmaster confirmed a partnership with Ariana to verify buyers and reduce scalping, offering new VIP experiences for fans and driving prices upwards to $3500 and more for select dates. Grande herself announced more dates via social media prompting a widespread online reaction from her fanbase.
Grande’s business profile soared simultaneously with the launch of R.E.M. Beauty’s Wicked For Good collection. As reported by Sunny 94.3, sales topped $1 million in just three hours and the themed release—tied to the Glinda and Elphaba characters from Wicked—doubled last year’s launch records. The collection hit Ulta on October 5 and will arrive at Sephora soon, with CEO André Branch citing strategic expansion and an increasing Gen Z market as key drivers. This retail victory demonstrates Grande’s influence extending deeply beyond music and acting into beauty entrepreneurship.
Meanwhile on Instagram Grande has stirred fans both with heartwarming posts and subtle activism. She shared set photos from the early days of filming Wicked with castmates and her service dog, drawing attention and affectionate comments from peers and followers. On October 11 Grande posted touching pictures with her beloved Nonna accompanied by messages of longing—some fans called it “the most liked social media post in the world.” Separate media buzz surrounds rumors that Grande followed Greta Thunberg and liked her post responding to Donald Trump; PopCrave and fans tracked the gesture, interpreting it as a possible nod to environmental activism. As this action has not been verified by her team, it remains speculative.
Industry insiders are now speculating that Grande and Cynthia Erivo could become the seventh and eighth actors ever nominated twice for the same role if Wicked lands them both new Oscar nods—a milestone spotlighted by Variety and Oscar prediction trackers. Whether it’s new music, chart-topping beauty launches, red carpet resurgence, or glimpses into her personal life Ariana Grande’s week has been nothing short of biographically significant, blending pop culture triumph with authentic personal evolution.
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