52% of social media professionals say they only use free AI tools. And 62% don’t plan to upgrade anytime soon. So… is that smart strategy—or missed opportunity?

In this episode, I’m breaking down the real difference between free and paid AI tools, what’s worth the investment, and how to make sure your tech stack is actually helping you grow.

Whether you’re bootstrapping or scaling, this one’s for you.

Key Takeaways:

• What the 2025 AI & Social Media report says about free tool usage
• Why agencies are investing—but solopreneurs aren’t (yet)
• When free tools are enough—and when they’re slowing you down
• The paid upgrades that are actually worth it (and when to make the switch)
• A mindset shift: Think of AI as a junior hire, not a subscription

Timestamps:

00:00 Introduction: The Surprising Stats on AI Tool Usage

00:21 The Big Question: Are Free AI Tools Enough?

00:34 Welcome to Marketing Trends with Katie Brinkley

01:03 Free AI Tools: What They Offer and Their Limitations

02:40 Paid AI Tools: Who's Investing and Why

05:13 When to Stick with Free and When to Invest

06:59 Conclusion: Making Smart AI Investments

If you’re constantly hitting usage limits, reworking AI content, or missing insights—you’re already paying. Just not with money. It’s time to audit your AI stack. Want help building a content system that scales with smart tech? Head to yournextstep.agency.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/

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