This podcast revolves around the innovative capabilities of Coastal Creative, a multifaceted production studio that exemplifies the intersection of marketing and creative media. We, your hosts, Larry Aldrich and Maddie Dudley, engage with Zach Moore, the president of Coastal Creative, to delve into the intricacies of their diverse offerings, which include state-of-the-art filming technologies and comprehensive production services. Zach recounts his journey from hospitality to establishing a prominent creative agency, highlighting the transformative power of marketing in connecting with audiences. Our discussion also encompasses the art of storytelling in marketing, emphasizing its paramount importance in crafting compelling narratives that resonate with target demographics. As we explore various projects and trends within the industry, we aim to provide our listeners with actionable insights and inspiration to enhance their marketing strategies.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 03:24 - Exploring Coastal Creative's Unique Facilities
• 06:57 - The Rise of Card Trading: A New Hobby Takes Flight
• 13:20 - Creative Approaches to Marketing and Media
• 20:11 - Upcoming Events and Community Engagement

KEY TAKEAWAYS:

• The Aqua Talks podcast serves as an invaluable resource for marketers seeking innovative strategies.
• Listeners are encouraged to embrace creativity and storytelling in their marketing endeavors.
• Coastal Creative provides advanced production facilities that enhance the filmmaking process significantly.
• The importance of adapting to technological advancements in marketing and production cannot be overstated.
• Effective marketing requires a deep understanding of one's audience and responsive content creation.
• Engagement with local communities and businesses often yields the most rewarding marketing collaborations.

In this episode we get into the pivotal role of marketing in workforce development and recruitment, particularly within the public sector. We engage in a profound discussion with Jackie Krick, the CEO and Founder of ECU Communications, who expounds upon her journey in strategic marketing and her commitment to empowering communities. Jackie articulates how her organization aligns its mission with the recruitment needs of federal agencies, underscoring the transformative power of marketing to foster resilience and connection within communities. Furthermore, we delve into the integration of artificial intelligence in recruitment processes, examining how it complements the indispensable human elements of empathy and critical thinking. This conversation not only highlights current trends in marketing but also emphasizes the importance of mentorship and community engagement in shaping future leaders.

IN THIS EPISODE

• 00:07 - Introduction to Aqua Talks
• 05:01 - The Impact of AI on Recruitment
• 10:27 - Empowering Latina Women in Leadership
• 15:05 - Empowering Youth Through Skills Development
• 19:57 - Launching a Successful Campaign: Insights and Impact

KEY TAKEAWAYS:

• Aqua Talks serves as a platform where marketing intersects with transformative and innovative ideas that drive engagement.
• The podcast emphasizes the necessity of cultivating meaningful connections with audiences to enhance marketing strategies.
• Workforce development and recruitment are pivotal themes discussed, particularly within the realm of public sector marketing.
• AI's integration into recruitment processes is highlighted, showcasing its potential while recognizing the indispensable human element in decision-making.

ABOUT THE GUEST:

Jackie Krick (LinkedIn)

Jackie Krick is the CEO and Founder of ECU Communications, an award-winning marketing agency that executes high-impact public information campaigns for federal, government, and private sector clients. Originally from Colombia, Jackie is a self-made entrepreneur with a passion for empowering others—whether that's women in business, young people finding their path, or fellow entrepreneurs just getting started. In 2013, she founded IMPACTOYOUTH, a nonprofit focused on leadership and workforce development for underserved youth, and she also co-founded CenterFuse, a coworking space in Historic Manassas, VA, that gives emerging businesses the tools and community they need to grow.

Jackie's work has earned multiple Platinum and Gold awards for national campaigns, along with several chamber recognitions for outstanding business. She holds a Graduate Certificate in Marketing from Georgetown's McDonough School of Business and has completed programs at Stanford and through Virginia's Department of Small Business Supplier Diversity. Beyond running her agency, she serves on advisory boards for UVA Health System, George Mason University, and The Latino Coalition, among others—proof that building pathways for success isn't just her mission, it's how she spends her time.

The discussion in this podcast episode centers on the transformative nature of storytelling within the realms of food and travel blogging. Our esteemed guest, Andrea Updike, elucidates the essentiality of infusing personal narratives into one's content, particularly in an era dominated by artificial intelligence and generic recipes. She emphasizes the importance of maintaining authenticity amidst the commercial pressures of the blogging industry, advocating for a return to genuine connections with audiences. Our conversation traverses various aspects of modern travel, the nuances of family dynamics in travel planning, and the evolving landscape of influencer marketing. As we engage with Andrea, we uncover insights that inspire both seasoned professionals and newcomers in the marketing domain, illustrating that the essence of storytelling remains paramount in fostering meaningful connections with one's audience.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 04:34 - Starting a Blog in the Modern Age
• 08:34 - Creating Memories Through Travel
• 15:18 - The Evolution of Blogging and Influencer Marketing
• 21:50 - Exploring New Destinations and Experiences
• 22:54 - Exploring the Northern Lights

KEY TAKEAWAYS

• This podcast episode delves into the intersection of marketing and innovative strategies, emphasizing the need for creativity.
• We engage in meaningful conversations that highlight the importance of building authentic connections with one's audience.
• The episode features insights from Andrea Updike, a food and travel journalist, who shares her unique perspectives.
• Listeners are encouraged to embrace playfulness in social media content creation to enhance engagement and relatability.
• The discussion touches on the evolution of blogging and the importance of consistency and flexibility in content creation.
• A strong emphasis is placed on including personal narratives in recipe blogging to maintain authenticity and community connection.

ABOUT OUR GUEST:

Andrea Updyke (LinkedIn)

Andrea Updyke has been creating online content for over two decades, covering everything from Presidential elections to the adventures of becoming a mom. She holds a B.A. in Political Science and wrote Klout for Dummies, published by Wiley back in 2013. Andrea has a knack for finding creative ways to connect with readers in a fun, conversational style, and she's a firm believer that most of life's problems can be solved with a good meal and plenty of love—whether that's at home or on the road. She loves teaming up with brands and destinations that share her passion for family time to create content that's actually worth sharing.

The primary discourse of this podcast episode centers on the vital importance of authentic human connection within the realm of marketing, particularly in the face of advancing technological trends such as artificial intelligence. As we engage with our distinguished guest, David Dees, a seasoned copywriter and brand storyteller, we delve into the nuances of effective communication strategies that resonate deeply with audiences. Throughout our conversation, we explore how empathy and emotional understanding can significantly enhance marketing efforts, enabling brands to foster genuine relationships with their clientele. Additionally, we discuss the transformative impact of innovative marketing techniques, including the strategic use of QR codes and the importance of succinct messaging. Join us as we navigate these pressing topics and share actionable insights designed to elevate your marketing acumen.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 03:18 - The Importance of Human Connection in Marketing
• 07:59 - Exploring the Diversity of Marketing for Cruise Lines
• 16:34 - Understanding Your Target Audience in Advertising
• 22:01 - Campaign Development for Pensacola International Airport
• 26:21 - Conclusion and Next Steps

KEY TAKEAWAYS:

• The podcast emphasizes the importance of understanding target audiences in effective marketing campaigns, particularly in diverse markets.
• Listeners are encouraged to adopt a strategy that combines creativity with human connection when utilizing AI in marketing efforts.
• The discussion highlights how impactful storytelling can resonate deeply with audiences, as evidenced by real-life campaign examples shared by the guests.
• Maddie Dudley and Larry Aldridge stress the need for marketers to remain agile and responsive to industry trends, adapting strategies accordingly.
• The episode showcases the significance of collaboration between marketing professionals and clients, ensuring alignment on objectives and messaging.
• Practical advice is offered for aspiring copywriters, including the necessity of concise writing and the continuous understanding of audience dynamics.

This podcast episode revolves around the ever evolving and increasing trend of sports tourism and its transformative impact on destinations, particularly in Florida. Larry and Mady delve into the art and science of capturing attention within this dynamic field with Sean Doherty, Tourism Executive Director and Sean Walter, Sales/Sports Business Development, Director, both with Punta Gorda/Englewood Beach VCB. We discuss the evolution of sports marketing and the significance of fostering genuine connections with audiences. Our conversation encompasses the substantial investments being made in sports facilities and how these developments are reshaping communities, enhancing their appeal to both participants and spectators alike. We also explore the innovative strategies that destination marketers are employing to stand out in an increasingly competitive landscape, aiming to attract diverse sporting events that boost local economies. Through engaging dialogues and expert insights, we provide listeners with actionable strategies designed to inspire and inform their approach to sports tourism and marketing.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 06:35 - The Evolution of Sports Tourism
• 11:38 - Exploring Punta Gorda's Unique Sports Offerings
• 25:52 - The Rise of Sports Tourism
• 27:53 - The Evolution of Sports Participation
• 40:09 - The Rise of Sports Tourism in Florida
• 46:27 - Collaboration in Sports Events
• 49:44 - Exploring the Beauty of Florida's Destinations
• 53:45 - Exploring Punta Gorda's Culinary Delights

KEY TAKEAWAYS:

• Aqua Talks endeavors to blend marketing with innovative ideas that resonate profoundly with audiences.
• The podcast emphasizes the importance of meaningful connections in capturing audience attention effectively.
• Engaging discussions and actionable strategies are pivotal for inspiring destination marketers and government contractors alike.
• The evolution of sports tourism indicates a significant shift towards comprehensive support and branding in the industry.
• Florida has experienced a notable surge in sports facility development to attract diverse sporting events.
• Unique sports like pickleball and dog agility are becoming essential elements of the sports tourism landscape in Punta Gorda.

ABOUT THE GUESTS:

Sean Doherty

Sean Walter

Sean started his career out of college at Walt Disney World where he held various positions in operations and sales. He oversaw many facilities including restaurants, hotels, and golf courses and developed a customer service curriculum which he taught at The Disney University. He later expanded his career in the hospitality tourism industry by working for the Bradenton Area Convention & Visitors Bureau operating their convention center, 23- fields multipurpose sports complex and large historic event center. After booking many sporting events, Sean shifted his role into Sports Sales and Business Development with the Bradenton Area CVB for 12 years. Upon seeing the potential and current growth plan in expanding hotels, development and sports facilities in Charlotte County, Sean took a position as the Business Development Director for the Punta Gorda/Englewood Beach Visitors Bureau. He has been the Business Development Director for five years overseeing sports, leisure and the meetings group sales departments partnering with many organizations, meeting planners and industry partners to highlight the amazing assets the destination offers to these groups and their attendees.

Our discussion centers around the innovative marketing strategies employed by Visit St. Pete/Clearwater, particularly in the context of revitalizing the area's image and attracting diverse visitors. Joining us is Oliver Kugler, the Community Relations Manager, who shares valuable insights into the evolving landscape of tourism and marketing within Pinellas County. We delve into the challenges and triumphs encountered in promoting not only the renowned beaches but also the myriad of cultural and recreational offerings that define the region. Our conversation further explores the significance of community engagement and collaboration with local businesses in fostering a vibrant tourism ecosystem. As we navigate through the intricacies of these strategies, we illuminate how effective communication can reshape perceptions and enhance the visitor experience in the St. Petersburg/Clearwater region.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 10:23 - Exploring Community Relations in Tourism
• 29:25 - The Importance of Tourism in St. Pete
• 37:30 - History of Tourism in St. Pete Clearwater
• 55:03 - Revitalizing Clearwater: A New Era

KEY TAKEAWAYS:

• Aqua Talks speaks to the transformative potential of marketing in fostering connections with audiences.
• The podcast emphasizes the importance of community engagement within marketing strategies for tourism.
• Visit St. Pete Clearwater represents a diverse tourism sector, including both local residents and visitors.
• The significance of innovative campaigns, such as 'Still Shining', demonstrates resilience in destination marketing efforts.

ABOUT OUR GUEST:

Oliver Kugler - LinkedIn

Visit St. Pete-Clearwater

Oliver serves as the Community Relations Manager for Visit St. Pete-Clearwater, bringing over 37 years of hospitality experience to his role promoting Pinellas County. A certified Professional in Destination Management, his impressive career journey has taken him through some of the Tampa Bay area's most notable properties—from the historic Belleview Biltmore Resort & Spa to beachfront gems like Dolphin Beach Resort and Sunset Vistas. Originally from Chicago's north shore, Oliver's hospitality roots run deep: he grew up on Indian Rocks Beach in the 1970s, where his father managed a small beachfront motel. At just nine years old, Oliver learned that earning pool privileges meant mowing lawns and helping guests with luggage! He later followed his mother and brother into the restaurant business before spending a decade as a banquet chef and assistant food & beverage manager.

Beyond his professional achievements, Oliver is deeply woven into the fabric of the local tourism community. He's been on the Foundation Board for the Clearwater Jazz Holiday since 1996 and has served on numerous chamber boards throughout the region. A 32-year member of Skal International—the world's largest travel and hospitality association—he's a past president of the Tampa Bay chapter and a recipient of their prestigious Tourism Person of the Year award. These days, Oliver lives in Largo with his four adult children and is eagerly awaiting his sixth grandchild in March! When he's not at work, you'll find him snowboarding with the kids and grandkids in winter or enjoying quality family time on the area's award-winning beaches and boating Florida's crystal-clear waters.

This discussion centers on the significance of seasonal tourism, particularly emphasizing the economic benefits derived from Halloween-themed events and attractions. We delve into the multifaceted nature of haunted tourism, exploring its capacity to enhance local economies through increased visitor numbers and engagement with unique cultural experiences. Our conversation traverses a variety of haunted locales, including ghost tours and amusement parks that offer thematic events designed to captivate audiences during this autumnal season. We reflect on the allure of these experiences, noting how they foster not only excitement but also a profound connection to history and storytelling. Ultimately, we advocate for the exploration of such seasonal opportunities as a means to enrich one's travel experiences while simultaneously supporting local businesses and communities.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 03:14 - Transitioning to Haunted Tourism
• 11:51 - Exploring Halloween Tourism
• 17:50 - Exploring Haunted Locations and Their Histories
• 21:58 - The Thrill of Haunted Tourism

KEY TAKEAWAYS:

• Aqua Talks provides insightful strategies for marketers seeking to capture audience attention and drive engagement.
• Seasonal tourism, particularly around Halloween, significantly boosts local economies and tourism revenues.
• Haunted tourism and ghost tours serve as unique marketing tools that attract visitors and enhance destination appeal.
• The discussion emphasizes the importance of storytelling in marketing, particularly in evoking emotions and creating memorable experiences.
• Listeners are encouraged to explore seasonal events as a means of diversifying their travel experiences and supporting local communities.
• The podcast illustrates how immersive experiences, such as ghost tours, can enrich one's understanding of a destination's history and culture.

This episode dives into the transformative impact of travel on young individuals, particularly through the lens of the Student Travel Group, founded by Matthew Wade. Our discourse delves into the essence of fostering authentic experiences that transcend conventional tourism, as Matthew shares his mission to inspire students to embrace travel and cultural exploration. We engage in a detailed examination of emerging trends within the travel industry, highlighting the demand for personalized and immersive adventures that allow for meaningful interactions with locals. The conversation further emphasizes the importance of social proof in marketing strategies, showcasing how genuine testimonials can effectively combat skepticism and foster trust among potential travelers. As we navigate this dialogue, listeners will glean actionable insights into how educational institutions and travel brands can collaborate to cultivate a new generation of culturally aware and adventurous individuals.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 02:07 - The Mission of Student Travel Group
• 09:55 - Transitioning to National Chapter Operations
• 17:40 - Exploring New Horizons in Student Travel
• 22:34 - The Journey of Travel: The Importance of Taking the First Step
• 25:19 - Discovering Greece: Adventures and Insights

KEY TAKEAWAYS:

• In the pursuit of effective marketing, Aqua Talks underscores the necessity of forging genuine connections with one's audience, thereby transcending the cacophony of superficial engagements.
• The Student Travel Group exemplifies a paradigm shift in travel preferences among students, favoring personalized experiences over conventional tourist attractions, thus fostering deeper cultural interactions.
• Emphasizing the importance of social proof, the podcast reveals how authentic testimonials from peers significantly enhance the credibility and appeal of travel initiatives among the youth.
• The conversation highlights the transformative impact of travel on students, illustrating how immersive experiences can catalyze personal growth and broaden perspectives on global cultures.