What does it really look like to put people first while building and scaling a business?

In this episode of Anything But Typical, Gary and Ben sit down with David Wurtzbacher, Founder and CEO of Ascend, to talk about leadership, entrepreneurship, culture, and building organizations where people have the opportunity to flourish.

David shares lessons from his journey through JPMorgan, Lightwave Dental, and ultimately founding Ascend — including why character matters in M&A, how Ascend is working to preserve the independence of entrepreneurial CPA firms, and why long-term thinking often requires making decisions that can't immediately be measured on a spreadsheet.

The conversation also explores the importance of stepping out of the day-to-day to work on the business, developing a coachable mindset, investing in future leaders, and intentionally designing a life that goes beyond professional success.

• What it means to lead people toward an inspiring vision

• Why Ascend takes a People First approach to growth

• Preserving independence and culture during acquisitions

• Choosing the right people — not simply the right deal

• Why leaders have to make time to work on the business

• The role of executive coaching and lifelong learning

• Creating opportunities for the next generation of leaders

• David's perspective on faith, purpose, and living an abundant life

David Wurtzbacher is the Founder and CEO of Ascend, a platform built to help entrepreneurial CPA firms grow and transform while preserving their independence, culture, people, and approach to serving clients.

Ascend: ascendtogether.com Ascend on LinkedIn: Search “Ascend” on LinkedIn Connect with David: Find David Wurtzbacher on LinkedIn

Anything But Typical shares the real stories behind entrepreneurship — not just the wins, but the challenges, decisions, lessons, and experiences that shape the journey.

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Allen Cates’ entrepreneurial journey has taken him across countries, industries, and some incredibly difficult business lessons. Growing up in Canada, Australia, England, and the United States taught him how to adapt quickly, appreciate different perspectives, and become comfortable entering unfamiliar environments.

In this episode of Anything But Typical, Allen shares how his career in banking prepared him to purchase and operate a small business—and why he eventually knew it was time to move on. He also opens up about investing with a trusted business leader who was later discovered to be forging financial records. That experience forced Allen to confront failure, forgive himself, strengthen his approach to due diligence, and rebuild his confidence.

Allen also explains the mission behind Kilo Reserve and how the company gives investors access to physical industrial metals. The conversation explores copper’s role in electrical infrastructure, electric vehicles, AI data centers, and the power grid, along with the differences between owning physical metal and investing through mining stocks, ETFs, or futures.

• How an international childhood shaped Allen’s adaptability and leadership

• Why every piece of feedback deserves consideration

• The value of learning “on someone else’s dime”

• What Allen learned from buying and selling a small business

• Why entrepreneurs must become comfortable with failure

• Recovering emotionally after betrayal by a trusted business partner

• The importance of understanding the asset behind an investment

• How Kilo Reserve makes physical industrial metals more accessible

• Why following the process matters more than one final result

Failure does not have to become your identity. Allen’s story demonstrates the importance of acknowledging what happened, learning from it, forgiving yourself, and carrying those lessons into the next opportunity.

• Kilo Reserve: Official website

• Allen Cates on LinkedIn

• Kilo Reserve on LinkedIn

• BizBuySell: Explore businesses available for purchase

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Brief Summary

Kari Warberg Block joins Gary Frey and Ben McDonald to share her anything-but-typical journey from growing up in an entrepreneurial family to founding EarthKind, a nationally recognized plant-based pest-prevention company.

Kari discusses the near-death experience that changed the direction of her life, the challenges of creating a new product category, and why she temporarily removed her products from major retailers to protect customer trust. She also shares how she learned to release control, build a diverse leadership team, and transition out of the CEO role without selling her company.

• EarthKind
• Kari Warberg Block
• Plant-based pest prevention
• Regenerative and organic agriculture
• Environmental Protection Agency

• Learn more about EarthKind: earthkind.com
• Connect with Kari Warberg Block: kariwarbergblock.com
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