Sora looked like it would change movies forever, until it didn’t. Dan Sullivan and Jeffrey Madoff walk through Sora’s rapid rise and shutdown. They discuss why hype, guesswork, and bad business models caught up with it and reveal what growth‑minded entrepreneurs can learn about value creation, relationships, and using AI as a tool instead of a miracle solution.

Show Notes:

When OpenAI first demonstrated Sora’s text‑to‑video capabilities in early 2024, the reaction was close to shock as filmmakers suddenly pictured an entire industry being upended.

Disney’s three‑year licensing deal in December 2025 made it look like Sora had gone fully mainstream and that traditional film was ready to partner with AI instead of fight it.

By January 2026, new installs of Sora had already dropped 45 percent, revealing how quickly hype can fade when there’s no sustainable business model underneath.

On March 24, 2026, OpenAI announced it was discontinuing Sora, compressing an entire hype cycle—launch, disruption, and collapse—into less than a year.

Behind the scenes, Sora was facing skyrocketing operating costs, legal headaches, union pushback, and an increasingly crowded field of competing AI video tools.

Sora’s short life shows that awe is not a business plan, especially when the promise is to replace human creativity instead of support it.

If AI eliminates most entry‑level jobs, the big economic question becomes, who will have the income and confidence to keep buying what entrepreneurs are selling?

If it seems like you’re getting powerful AI tools for free, it usually means your data, attention, or behavior is the product being packaged and sold.

Resources:

The D.O.S. Conversation by Dan Sullivan

Learn more about Jeffrey Madoff

Dan Sullivan and Strategic Coach®

How you measure and manage time shapes every decision you make as an entrepreneur. Dan Sullivan and Jeffrey Madoff explore the surprising history of time systems, why time and money are inseparable, and how clearer structures for time create more value, predictability, and profit in your business and life.

Show Notes:

The earliest timekeeping was based on people’s direct experience of the sun, moon, and stars rather than clocks or calendars.

Before standard time, the United States had more than 300 local time zones, which made coordination and commerce chaotic.

Railroads forced the creation of shared time systems so people knew when to catch trains and move goods safely.

Early American time zones were subjective and local, often set by the nearest town clock tower.

Time as we know it is a manmade framework that lets us organize activity, collaboration, and value creation.

Whatever system you choose, having a clear, shared structure for time is essential if you want to get things done with other people.

Our drive to measure time comes from a desire for predictability, control, and fewer unpleasant surprises.

In modern high-velocity trading, advantage is measured in thousandths of a second, showing how tightly time, technology, and money are now linked.

Resources:

The 4 Freedoms That Motivate Successful Entrepreneurs

Time Management Strategies For Entrepreneurs (Effective Strategies Only)

Learn more about Jeffrey Madoff

Dan Sullivan and Strategic Coach®