Audrey Godwin wants you to stop having a “relationship” with money... and start getting real about what legitimately matters.

EPISODE SUMMARY:

We talk about our “relationship with money” like it’s a person, but what if that’s just blocking us from the genuine healing and clarity we need? In this episode of Squeaky Clean Money, Whole Soul Finance creator Audrey Godwin challenges everything you think about money, value, and the role money actually plays in your life.

Annie P. Ruggles and Audrey Godwin get deliciously vulnerable about unhealthy patterns, longing, self-worth, and the practical first steps you can take to finally clean things up...without making it a math exercise.

KEY TAKEAWAYS:

- Money is not a person, friend, or enemy; it's a tool or symbol we use to fill other gaps in our lives. Your “relationship” is really about your relationship with yourself [02:16]

- Personifying money (thinking of it as comfort, love, validation, etc.) can allow us to remain dishonest and delusional with ourselves [07:04]

- When you feel unsafe or unstable, values and priorities work can feel impossible, but it’s key for taking control of your financial life [13:05]

- Being grateful for what you have and content in your present lets you set healthy goals, rather than getting trapped in longing and lack [16:13]

- Stewarding money well is not about number crunching; it’s a leadership development exercise. Get honest about your actual values, priorities, and what you stand for. Only then can your financial decisions support a life you want [22:07]

- If you’re in a partnership (marriage or business), don’t skip the conversation. Values, priorities, and open communication are the foundations of healthy money choices [24:20]

SQUEAKY CLEAN MANTRA:

"Stewarding money and wealth well is really a leadership development exercise." — Audrey Godwin [25:06]

GUEST BIO:

Audrey Godwin is the creator of Whole Soul Finance, a platform helping women align their money with their identity, priorities, and values. A former CPA and CFO, she’s helped hundreds of women build wealth without losing themselves, blending tough clarity with deep compassion. Her signature "position for profit" framework empowers women to make money moves in wholeness, not hustle.
Find her at wholesoulfinance.com and on socials as @audreylgodwin.

If this episode made you question how you treat money—and what you’re really working for—come find your next move: anniepruggles.com/will-this-sell

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Anniepreneur Presents is the strategy cabaret for the boldly self-employed. Shows, events, and more at anniepruggles.com.

Gini Trask had five minutes to change how you think about lead generation. Spoiler: she didn't need them all.

EPISODE SUMMARY:

Podcast guesting isn't a nice-to-have. It's a lead generation system that keeps working years after you record.

In this episode of Over Our Heads, strategist and speaker coach Gini Trask breaks down exactly why podcast

listeners are more qualified than your social media followers — and the three mistakes that are probably costing

you leads every time you appear as a guest.

KEY TAKEAWAYS:

• Podcast listeners average $75K+ income and a 4-year degree — more qualified than most paid ad traffic

• The bathtub analogy: social posts are one faucet that stops when you stop. Podcast appearances are 100

faucets that keep flowing

• Three mistakes killing your podcast leads: weak lead magnet, burying your URL, not taking listeners on the

journey

• Ebooks are dead. What converts from podcasts: done-for-you resources with a simple, memorable URL

• One client earned a $300K deal from a podcast recorded three years prior — these appearances have a

long tail

GUEST BIO:

Gini Trask is a speaker coach and podcast guesting strategist who helps entrepreneurs build lifetime lead flow

by getting on two podcasts a week. She's grown multiple businesses from incubation to multi-millions and now

teaches founders to do the same. Find her at greatleadmagnet.com.

If this episode made you wonder whether your own offer would land with a room full of people rooting

for you — come find out. anniepruggles.com/will-this-sell

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Anniepreneur Presents is the strategy cabaret for the boldly self-employed. Shows, events, and more at anniepruggles.com.

Dr. Erin Burgoon read a passage about rest and courage as a Valley Girl... or rather, a Valley They, and somehow it was the most convincing version of the argument you'll ever hear.

EPISODE SUMMARY:

Joy is the thing most of us got into business for and the first thing we sacrifice once we start chasing metrics. In this episode of Accentuate Your Brilliance, social psychologist and executive coach Dr. Erin Burgoon talks about why happiness and joy are not the same thing, why treating joy like a gas tank you run on empty is a terrible strategy, and why keeping that reservoir topped off every single day is what makes businesses last for decades.

Then they read from page 194 of Joy-Full AF as a Valley Girl. Like, totally.

THE BOOK:

Joy-Full AF: The Essential Business Strategy We're Afraid to Put First by Dr. Erin Burgoon

KEY TAKEAWAYS:

• Joy and happiness are not the same thing. Happiness is outcome-dependent and spikes when things go well. Joy is a state of being you can practice every day regardless of outcomes.

• Most entrepreneurs treat joy like a gas tank they'll fill up when they hit empty. The smarter strategy is keeping that reservoir topped off constantly so you have reserves when things get hard.

• Nobody who stayed in business for 30+ years says they survived by being miserable. The ones who lasted found the joy.

• Joy doesn't have to be compartmentalized. You don't have to store it up at home and spend it at work. You can find ways to be in your joy inside your business every single day.

• The four ingredients of joy: curiosity, connection, creativity, and courage.

VIEWER CHALLENGE:

Pick one of the four C's of joy (curiosity, connection, creativity, courage). Find the tiniest thing you can do in that area today. Then see if you can make it even tinier.

GUEST BIO:

Dr. Erin Burgoon (Dr. Erin B) is a social psychologist, executive coach, and bestselling author of Joy-Full AF. They work with leaders at the moment when what they've built stops being able to carry them forward. They built the Integrated Leadership Operating System (ILOS) and have helped leaders survive billion-dollar cuts, double the size of their firms, and turn one-person shops into international operations. Find them at drerinb.com.

If this episode made you wonder whether your own offer would land with a room full of people rooting for you, come find out. anniepruggles.com/will-this-sell

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Anniepreneur Presents is the strategy cabaret for the boldly self-employed. Shows, events, and more at anniepruggles.com.