Dr. Erin Burgoon read a passage about rest and courage as a Valley Girl... or rather, a Valley They, and somehow it was the most convincing version of the argument you'll ever hear.

EPISODE SUMMARY:

Joy is the thing most of us got into business for and the first thing we sacrifice once we start chasing metrics. In this episode of Accentuate Your Brilliance, social psychologist and executive coach Dr. Erin Burgoon talks about why happiness and joy are not the same thing, why treating joy like a gas tank you run on empty is a terrible strategy, and why keeping that reservoir topped off every single day is what makes businesses last for decades.

Then they read from page 194 of Joy-Full AF as a Valley Girl. Like, totally.

THE BOOK:

Joy-Full AF: The Essential Business Strategy We're Afraid to Put First by Dr. Erin Burgoon

KEY TAKEAWAYS:

• Joy and happiness are not the same thing. Happiness is outcome-dependent and spikes when things go well. Joy is a state of being you can practice every day regardless of outcomes.

• Most entrepreneurs treat joy like a gas tank they'll fill up when they hit empty. The smarter strategy is keeping that reservoir topped off constantly so you have reserves when things get hard.

• Nobody who stayed in business for 30+ years says they survived by being miserable. The ones who lasted found the joy.

• Joy doesn't have to be compartmentalized. You don't have to store it up at home and spend it at work. You can find ways to be in your joy inside your business every single day.

• The four ingredients of joy: curiosity, connection, creativity, and courage.

VIEWER CHALLENGE:

Pick one of the four C's of joy (curiosity, connection, creativity, courage). Find the tiniest thing you can do in that area today. Then see if you can make it even tinier.

GUEST BIO:

Dr. Erin Burgoon (Dr. Erin B) is a social psychologist, executive coach, and bestselling author of Joy-Full AF. They work with leaders at the moment when what they've built stops being able to carry them forward. They built the Integrated Leadership Operating System (ILOS) and have helped leaders survive billion-dollar cuts, double the size of their firms, and turn one-person shops into international operations. Find them at drerinb.com.

If this episode made you wonder whether your own offer would land with a room full of people rooting for you, come find out. anniepruggles.com/will-this-sell

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Anniepreneur Presents is the strategy cabaret for the boldly self-employed. Shows, events, and more at anniepruggles.com.