Gini Trask had five minutes to change how you think about lead generation. Spoiler: she didn't need them all.

EPISODE SUMMARY:

Podcast guesting isn't a nice-to-have. It's a lead generation system that keeps working years after you record.

In this episode of Over Our Heads, strategist and speaker coach Gini Trask breaks down exactly why podcast

listeners are more qualified than your social media followers — and the three mistakes that are probably costing

you leads every time you appear as a guest.

KEY TAKEAWAYS:

• Podcast listeners average $75K+ income and a 4-year degree — more qualified than most paid ad traffic

• The bathtub analogy: social posts are one faucet that stops when you stop. Podcast appearances are 100

faucets that keep flowing

• Three mistakes killing your podcast leads: weak lead magnet, burying your URL, not taking listeners on the

journey

• Ebooks are dead. What converts from podcasts: done-for-you resources with a simple, memorable URL

• One client earned a $300K deal from a podcast recorded three years prior — these appearances have a

long tail

GUEST BIO:

Gini Trask is a speaker coach and podcast guesting strategist who helps entrepreneurs build lifetime lead flow

by getting on two podcasts a week. She's grown multiple businesses from incubation to multi-millions and now

teaches founders to do the same. Find her at greatleadmagnet.com.

If this episode made you wonder whether your own offer would land with a room full of people rooting

for you — come find out. anniepruggles.com/will-this-sell

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Anniepreneur Presents is the strategy cabaret for the boldly self-employed. Shows, events, and more at anniepruggles.com.