Andrew Heard says ministries cannot be other than outcome-focused in their work - the question is will those outcomes be good or bad? Conscious or unconscious? Specific or vague?

He addresses critics who confuse having Biblical goals with adopting secular business practices.

Andrew Heard leads the Reach Australia movement, and pastors the influential EV Church on the Central Coast.

• All Christians are goal-driven whether consciously or unconsciously

• Critique often conflate goals with the methods used to pursue them (which is a separate question).

• Paul in 1 Corinthians demonstrates strategic thinking while maintaining gospel integrity

• "Wise master builder" suggests skill and thoughtfulness in ministry, not just faithfulness

• Personal, transformational ministry requires organisation.

• Opposition to large churches and attempting to grow churches creates an impossible task for reaching the world. We need to own the fact that we either need much bigger churches or many more churches, or both.

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