For years now, the marketing industry has faced a talent gap, especially when recruiting entry-level employees with the technological chops to thrive in a 21st century marketing environment. Dr. Cecilia Dones, founder and principal at 3 Standard Deviations and professor at Columbia Business School, has a unique perspective on this crisis, with experience in both the business and academic worlds. She joined On Scope: The Marketing Podcast to provide her perspective on what both sides can do to close the gap and better prepare college students and young professionals for career success.

Along with host Mike Berberich, Cecilia broke down what most brands misunderstand about the marketing talent pipeline, highlighted some of the difficulties she has seen students face when transitioning from academia to the working world, and gave her best advice for non-executives working in marketing who want to address the talent issue and help their organizations attract and retain more young professionals.

On “This Week in ANA Magazine,” editor Matthew Schwartz joined the show to discuss emerging trends with college athletes, NIL deals, and the marketing opportunities this relatively new space presents. He covered potential new regulations around NIL deals, best practices for marketers to consider, and some examples of brands who have activated NIL partnerships with success.

Do you want to get involved in fixing the marketing talent gap? Join the AEF Drive for 25 movement and you can help build a career path to prepare students with the marketing and tech skills they need to thrive. To learn more, visit www.aef.com/martech.

The On Scope team would love to hear from you! If you have a topic or guest idea, you can email us at onscope@ana.net.