An IPL whodunit
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
An IPL whodunit
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This episode of The Nutgraf was first published on 22 March. To gain access to the full episodes when they're published, subscribe to the Premium plan on The Ken. Or buy a monthly subscription to The Ken's Premium channel on Apple Podcasts for Rs 299/month.
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Online advertising is brutal. It’s a jungle out there.
And just like the jungle, some beasts are at the top of the food chain. You’ve probably heard of some of them. GroupM. Publicis. Dentsu. Madison. IPG. These are the ones who’re bigger than everyone else and hold the accounts of some of the world’s biggest advertisers. Coca Cola. Nike. Unilever.
In March, Coca-Cola took away its North America media business from GroupM and gave it to Publicis for a cool US$700 million dollars.
In the jungle, these ad agencies are giants. And in March, three days before the IPL—India’s biggest marketing event—the Competition Commission of India attacked all the giants, all at once. Why?
Praveen Gopal Krishnan explores in this edition of The Nutgraf. Tune in.
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You can also read this edition here: https://the-ken.com/the-nutgraf/an-ipl-whodunit/
Earlier edition referenced: 'Jiohotstar is not content' - https://the-ken.com/the-nutgraf/jiohotstar-is-not-content/