Amazon Sellers — this week’s headlines are packed with platform shifts, regulatory pressure, and rising competition. From Amazon’s Accelerate 2025 announcements to Alibaba courting brands, the landscape is moving fast.

Full News: https://amazonseller.school/amazon-news-ftc-settlement-ai-seller-tools-new-fees-walmart-counterfeits/

I’ll break it down today so you know what matters before Q4 heats up. 🎯📦

Amazon’s Accelerate pitch was loaded with AI demos, but the biggest cheer came when they killed commingling. For sellers, that means less liability, fewer counterfeits, and $600M in potential savings.

There’s also a new FBA Business fee discount. Multi-unit orders now bring better margins if you apply volume pricing.

Meanwhile, Amazon just agreed to a $2.5B FTC settlement. Prime’s “hard to cancel” tactics are being scrapped, and sellers should take note: regulatory pressure is ramping up.

Alibaba is luring Amazon brands with cheaper fees and shipping. Europe and LATAM are in their sights, and that could tempt sellers looking beyond Amazon.

And Walmart’s marketplace growth is under fire. A CNBC report shows fake storefronts, stolen IDs, and counterfeit goods are slipping through—something Amazon sellers can use to highlight compliance as a competitive edge.

Here’s what we’re covering today:

Takeaways from Amazon’s pitch at its annual conference for third-party sellers https://www.modernretail.co/operations/what-amazon-pitched-at-its-annual-conference-for-third-party-sellers/

Amazon Introduces FBA Multi-Unit Fee Discount for Business Orders https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazon-fba-amazonfba-activity-7377090701043429376-WQVu/

Amazon to pay $2.5B in FTC settlement over ‘deceptive’ Prime tactics https://techcrunch.com/2025/09/25/amazon-to-pay-2-5b-in-ftc-settlement-over-deceptive-prime-tactics/

How Alibaba (BABA) Is Trying to Win Over Well-Known Amazon Sellers https://www.msn.com/en-us/money/topstocks/how-alibaba-baba-is-trying-to-win-over-well-known-amazon-sellers/ar-AA1N53Sv

Walmart Marketplace Growth Tied to Lax Vetting, Counterfeits, and Stolen Seller Identities https://www.cnbc.com/2025/09/19/walmart-marketplace-fakes-scams-investigation.html

Sharp, direct, and focused on seller impact—not headlines that don’t matter.