AI can now create videos, images, and stories that look almost real. But what happens when content becomes cheap to produce and expensive to trust? In this episode, we explore the economics of AI-generated content, the attention economy, information asymmetry, and the hidden costs of misinformation. Because when anyone can create something convincing, trust becomes more valuable than ever.

Forget 40-page research reports - today’s market insights are happening in 30-second clips. In this episode, we explore the rise of FinTok and ask the big question: Are influencers replacing traditional Wall Street research? We dive into the economics of attention, the dark side of pump-and-dump schemes, and what really happens when trade execution relies on an algorithm instead of a balance sheet.

Why does everything suddenly feel so expensive? From $20 sandwiches and overpriced coffee to grocery receipts that somehow keep getting longer, this episode breaks down what’s actually happening behind rising prices.

We’ll unpack inflation, demand-pull vs. cost-push inflation, wages and purchasing power, and why the inflation rate you hear on the news might not match what you feel in your everyday life. And because TikTok has basically become our unofficial economic news channel, we’ll also look at how social media shapes the way we experience and talk about inflation.

So next time you see a “$20 FOR A SANDWICH?!” video, you’ll know there’s a lot more economics behind it than just an expensive lunch.

Why does everyone feel broke, even when they’re not technically poor?

From “living paycheck to paycheck” TikToks and Girl Math to deinfluencing and the rising cost of living, being broke has become more than a financial situation. It has become a shared language online.

In this episode, we explore the economics behind Gen Z’s “broke” era, including inflation, purchasing power, relative income, social comparison, scarcity, opportunity cost, mental accounting, and anchoring.

Because sometimes, feeling broke isn’t just about how much money you have. It’s about what that money can buy, what everyone else seems to have, and how the internet changes the way we see both.

From scrolling to spending, TikTok is changing the way we consume. In this episode, we explore the economics behind TikTok Shop and how algorithms, influencers, lower transaction costs, and impulse buying are reshaping consumer behavior. We also look at why Instagram pulled back from its dedicated shopping experience and what this tells us about the future of social commerce. When entertainment becomes shopping, where does consumption end and influence begin?

In this episode, we explore how the subscription economy is changing the way we consume and think about ownership. From streaming and software to cars and everyday services, more parts of our lives are becoming rent based. Drawing on Deloitte’s 2025 Digital Media Trends research, we look at subscription fatigue, rising consumer costs, and the growing question of whether we are reaching a point where we pay for everything, but own almost nothing.

What do TikTok, Instagram, and global factories have in common? More than you might think. In this episode, we explore the rise of micro trend manufacturing and how viral content is transforming the way companies design, produce, and sell products. From fast fashion to overproduction, discover how a 15-second video can influence global supply chains, reshape consumer behavior, and redefine the modern economy.

In this episode, we explore why the words “Limited Edition” can completely change the way we think and spend. Why do we suddenly want products we never planned to buy? Why do limited drops sell out in minutes? And why does the fear of missing out often matter more than the product itself?

Using real-world examples, from Stanley Cups and sneaker releases to luxury brands and viral social media trends, we uncover the psychology behind scarcity, FOMO, panic buying, and consumer behavior. We also examine the research underpinning these marketing strategies, including studies by Robert Cialdini, Daniel Kahneman, Amos Tversky, and other leading behavioral scientists.

By the end of this episode, you’ll understand how brands create urgency, why limited editions feel so irresistible, and how recognizing these psychological triggers can help you make more intentional purchasing decisions.