Have you ever chosen “Pay in 4” instead of paying the full price upfront? It feels simple, flexible and interest free. But does it actually change how much we spend?
In this episode, we explore the rise of Buy Now, Pay Later, the psychology behind installment payments, and the latest research showing how BNPL influences consumer behavior. From larger shopping baskets to long term spending habits, we examine whether this payment method is a smart financial tool or a hidden driver of overspending.
Tune in to discover why the way we pay can shape the decisions we make.

What started as a simple hashtag has evolved into one of the most powerful consumer trends of the digital age. In this episode, I explore the rise of #TikTokMadeMeBuyIt and examine how TikTok has transformed the way people discover, evaluate, and purchase products. From viral gadgets and beauty products to the psychology of impulse buying, this discussion looks at why Gen Z is particularly vulnerable to social commerce and how algorithms shape spending habits. The episode also investigates the financial consequences of trend-driven consumption, including buyer's remorse, overconsumption, and broader impacts on personal finances and the economy.

What began as a humorous TikTok trend has gradually evolved into a broader reflection of modern spending culture.

In this episode, I explore the rise of “girl math” and analyze how social media influences the financial habits and mentality of younger generations. From impulsive online shopping and cashless payments to the psychological effects of credit card spending, this discussion examines the ways digital platforms normalize emotional and irrational consumption through humor and relatability.

The episode also addresses the gender stereotypes behind the term itself, particularly the idea that women are naturally worse with money, and connects these stereotypes to the real economic inequalities women continue to face, especially in Eastern Europe.

By combining perspectives from economics, psychology, and social media culture, this episode examines how internet trends can shape how people think about money, identity, and financial responsibility.