From scrolling to spending, TikTok is changing the way we consume. In this episode, we explore the economics behind TikTok Shop and how algorithms, influencers, lower transaction costs, and impulse buying are reshaping consumer behavior. We also look at why Instagram pulled back from its dedicated shopping experience and what this tells us about the future of social commerce. When entertainment becomes shopping, where does consumption end and influence begin?

In this episode, we explore how the subscription economy is changing the way we consume and think about ownership. From streaming and software to cars and everyday services, more parts of our lives are becoming rent based. Drawing on Deloitte’s 2025 Digital Media Trends research, we look at subscription fatigue, rising consumer costs, and the growing question of whether we are reaching a point where we pay for everything, but own almost nothing.

What do TikTok, Instagram, and global factories have in common? More than you might think. In this episode, we explore the rise of micro trend manufacturing and how viral content is transforming the way companies design, produce, and sell products. From fast fashion to overproduction, discover how a 15-second video can influence global supply chains, reshape consumer behavior, and redefine the modern economy.