Hosts Paul Andrews and Dr. Mark Davini discuss how to navigate the holiday season in a chiropractic practice, covering greetings (Merry Christmas vs. Happy Holidays), decorations, Festivus, Hanukkah, Kwanzaa and ways to make patients feel welcome.

They explore clinical and communication topics such as emotional “inside-out” subluxations, connecting adjustments to nervous-system benefits, handling decreased compliance or tighter budgets, scheduling year-end exams and x-rays, and simple patient-focused gestures (gift considerations, meeting patients where they are).

Expect practical tips, short stories from practice, and ideas to keep your schedule full and your patients supported through the holidays.

Hosts Paul Andrews and Dr. Mark Davini explore why new patient volume varies by region and how to balance capacity with retention. They cover in-house referral strategies, gratitude and thank-you practices, networking with other health professionals, structured patient education programs, and the importance of consistent, congruent messaging throughout your office.

Expect practical tactics — asking for referrals, scripting, family inclusion in reports of findings, community involvement, mindful use of social media and online reviews, telehealth consultations, and avoiding negative marketing — all aimed at bringing in the right patients and keeping them on care.

Join hosts Paul Andrews and Dr. Mark Davini as they explore the Certified Chiropractic Clinical Assistant (CCCA) credential, the FCLB’s national standard, and the Tools of Practice CAP training that prepares assistants to sit for the exam.

Topics include the clinical and administrative scope of certified CAs, career-path advantages, return on investment for practices, malpractice and standard-of-care implications, continuing education requirements, and real-world anecdotes illustrating how trained assistants improve patient experience and clinic efficiency.

Resources and next steps are provided — where to find the CAP course, FCLB details, and how certification can help practices build a competent, professional team.