On this episode of All Quiet on the Second Front, Tyler sits down with longtime friend and fellow West Point grad Rob Boeckmann, now Director of Social at Black Rifle Coffee Company, to talk about his unconventional path from field artillery officer to global brand strategist.

They dig into the real-world parallels between military ops and modern marketing, how to build brand voice with precision, and why good marketers operate like fire support officers. Rob also shares lessons from running social at AWS, launching a top influencer agency in Europe, and how AI is reshaping creative execution.

What’s Happening on the Second Front:

• Transitioning from active duty to creative/brand roles
• Lessons from marketing at scale (AWS, Black Rifle Coffee)
• How military leadership translates to commercial success
• The grind and strategy behind modern social media
• The role of AI in creative and operational acceleration

In this special episode of All Quiet on the Second Front, we’re bringing you a live recording from Offset 2025. Moderated by Danielle Metz, 2F Chief Policy Officer, this panel tackles a question that’s easy to say but hard to operationalize: how do we actually build trust between government and industry to deliver secure, mission-ready technology?

Danielle is joined by Rob Nolen, Chief Technologist for DoD at AWS, Dan Garcia, Chief Information Security Officer at EnterpriseDB, and Eric Sanders, Chief Information Security Officer at DHS (I&A) and, together, they unpack the cultural and structural baggage that slows innovation—and explore what it’ll take to shift hearts, minds, and bureaucracies toward impact.

What’s Happening on the Second Front:

• Building security into systems from the start (not bolting it on later)
• Measuring impact through velocity, not vanity metrics
• Risk tolerance vs. risk avoidance in government tech
• The role of policy and regulation in accelerating trust
• Why a shared language between builders, buyers, and approvers is mission-critical

In this special keynote episode recorded live at Offset Symposium, Senator Markwayne Mullin joins 2F CEO Tyler Sweatt to talk national security, bureaucratic bottlenecks, and the urgent need for change across government and defense.

Senator Mullin lays out a clear-eyed view of the current state: the technology is moving faster than the government—and without bold action, we risk falling even further behind. From budgeting flexibility to breaking down silos across the DoD, this conversation covers where the gaps are, how private sector partnerships can help, and what it’ll take to drive real reform.

What’s Happening on the Second Front:

• Why relationships—not just policy—drive change
• How the DoD can embrace a “get to yes” culture
• Making room in the budget for faster, more flexible solutions
• Why the next 18 months are critical for national security transformation

If we’re serious about change, we can’t wait for permission. Tune in for a candid, high-impact conversation from the Offset main stage.