In this episode of All About the Insight, Nina Illingworth, Director of Insight and Co-creation at ICE Creates, shares her journey and insights into the importance of behavioural science in public health. She discusses the role of insights in influencing behaviour for the better, particularly in marginalised communities. Nina emphasises the need for actionable insights and the integration of behavioural science to understand and address public health challenges. The conversation also touches on the future of insights, the impact of AI, and the necessity for continuous adaptation in methodologies.

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Connect with Alex Culshaw on LinkedIn:https://www.linkedin.com/in/alex-culshaw/
Visit the Allto Consulting website here:https://www.allto.co.uk/

Listen to All About The Insight on these podcast platforms:
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#allabouttheinsight #marketingpodcast #audienceinsights #customerbehavior #consumertrends #brandstrategy #researchleadership #mediastrategy #insightdrivendecisions #marketingintelligence #businessgrowth #datadrivenmarketing #branddevelopment #alexculshaw #audiencecollective #sparkfm
All About The Insight, hosted by Alex Culshaw of Spark FM and Audience Collective, explores the power of consumer insights and their role in shaping marketing strategy, brand success, and business growth. Featuring conversations with industry leaders, researchers, and strategists, each episode unpacks the latest thinking in media, customer behavior, and data interpretation. Whether you're a marketer, brand leader, or curious strategist, this podcast equips you with the tools to connect with audiences more meaningfully, make smarter decisions, and drive real impact through insight.

In this podcast episode, Alice Flannery, Associate Insight Director at Think Stylist, shares her journey in the field of consumer insights, discussing her experiences in both in-house and agency roles. She highlights the importance of understanding Gen Z and millennial women, the challenges of integrating insights into business practices, and the evolving role of AI in the insights industry. Alice emphasizes the need for effective communication of insights and the significance of embedding them into decision-making processes to ensure they matter more in business contexts.

#insights #storytelling #clienttrust #businessdecisions #budgeting #futureofinsights #qualitativeresearch #quantitativeresearch #insightconsultancy #humanbehaviour

In this episode of All About The Insight, Tom Saunders, Consumer Insights Lead at Energy Systems Catapult, shares his journey and insights into the importance of consumer behaviour in the energy sector. He discusses the challenges of understanding and influencing consumer behaviour, particularly among low-income and vulnerable consumers, and emphasises the need for effective evaluation of insights to demonstrate their value. Tom also highlights the significance of simplifying behavioural models for clients and the role of insights in driving behavioural change. The conversation concludes with reflections on key lessons learned and the future of the insights industry.

#insights #consumerinsights #behaviouralchange #energysystems #evaluation #pychology #insightsindustry #frameworks #energytransition #vulnerableconsumers #insightsimpact