In this podcast episode, Tom Wakeman, Insight Director at IGD, shares his journey into the insights industry, emphasizing the importance of curiosity and storytelling in understanding consumer behavior. He discusses the unique structure of IGD, focusing on foresight in the food system and the challenges of the current market. Tom highlights the significance of building strong client partnerships and embedding insights within organizations. He also explores the role of AI in enhancing insights and the need for insights professionals to communicate effectively with clients to drive actionable outcomes.

Find Tom on Linkedin: https://www.linkedin.com/in/tom-wakeman/?originalSubdomain=uk

#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact

In this episode of All About The Insights, host Alex Culshaw speaks with Catherine Foot, Director at Phoenix Insights, about her journey in the insights industry, the evolution of pensions and retirement savings, and the importance of research in understanding consumer behaviour. They discuss the challenges of communicating insights effectively, the role of data quality, and the future of the insights industry. Catherine emphasizes the need for clarity in research, the significance of collaboration, and the critical question of how insights can drive meaningful change in business strategy.

#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact

In this episode of All About The Insight, Owen Hathway, Assistant Director of Insights, Policy and Public Affairs at Sport Wales, shares his unique journey into the insights field, emphasising the importance of effective communication and the integration of insights into decision-making processes. He discusses the current setup of the insights function at Sport Wales, the challenges of measuring impact, and the significance of storytelling in making insights relatable. Owen also offers valuable advice for future insights professionals and reflects on the potential impact of AI on the insights landscape.

Find Owen on LinkedIn: https://www.linkedin.com/in/owen-hathway-1b432558/?originalSubdomain=uk

#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact