Alix Earle: Unwell Fallout, DWTS Debut, and Her Next Big Move
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Alix Earle: Unwell Fallout, DWTS Debut, and Her Next Big Move
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Alix Earle is making headlines this week for a mix of personal revelations, high-profile career moves, and fervent fan engagements. The most discussed story centers around her very public falling out with Alex Cooper. After months of swirling rumors since Alix exited her Hot Mess podcast, which was backed by Cooper’s Unwell Network, Alix all but confirmed the rift via a fiery comment on TikTok, responding to a fan’s inquiry about the feud with How much time do you have according to People and Cosmopolitan. The drama escalated in early August, with People highlighting her playful revenge-themed banter referencing the Co-Star app, hinting she has stories to spill. While Cooper claimed on her own TikTok that Alix’s podcast sabbatical had nothing to do with Unwell, sources told Variety that the network dropped the show and SiriusXM stopped selling ads for Hot Mess. Insiders told Us Weekly that her father, Thomas TJ Earle, became more involved with her business decisions and pushed for a split, thinking the Unwell deal was not smart for her long-term brand.
Alix quickly pivoted, using her massive platform and business acumen to announce an investment in an as-yet-unnamed alcohol company, a move she teased on Instagram and which will culminate in a March launch. “I told you guys that I had a secret and I’m finally able to talk about it,” she said in her reveal, emphasizing her passion for the alcohol industry—a market she’s tried to enter before, but only now found the perfect fit. Coverage from the Alligator spotlights her recent Gainesville appearance, where she promoted the SipMARGS canned cocktail brand and drew crowds of sorority fans and up-and-coming college influencers, reinforcing her powerful influence in the Gen Z demographic. She credits her rise to those college days and transparent content about acne and lifestyle, which now inspire others to follow in her footsteps.
On the entertainment front, IMDb and Collider report that Alix is officially joining Dancing With the Stars season 34. She described the invitation as surreal, given her background in competitive dance—a storyline sure to pump up her mainstream reach. The New York Times recently detailed just how lucrative her influence is, revealing she earns six figures for a single Instagram Story campaign. Social media buzz continues with followers dissecting her every move, and TikTok and Instagram reels showcase her natural ability to drum up excitement around any project she touches, from street interviews to business teasers. Alix Earle is in the midst of not just another viral news cycle—she’s in the middle of what looks to be a new, multi-faceted chapter as a businesswoman, reality competitor, and Gen Z icon.
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