Alix Earle: Influencer Empire Ambitions Beyond the Drama | Ep. 27
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Alix Earle: Influencer Empire Ambitions Beyond the Drama | Ep. 27
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Alix Earle has been at the center of some of the most talked-about stories in the influencer world lately. In what Variety called the biggest news in podcasting, she recently parted ways with Alex Cooper's Unwell Network, sparking a flurry of speculation about a brewing feud between the two prominent creators. Brianna Chickenfry LaPaglia commented on the abrupt exit during the BFF's podcast, teasing that more drama might soon unfold but refusing to reveal private details. She shut down rumors that Earle would jump ship to Barstool Sports, suggesting instead that Alix has enough star power to build her own empire.
Alix herself subtly confirmed tension in a TikTok post referencing her astrology app’s advice to “start some s--- today,” joking that she might be ready to spill more information—further fueling speculation about what actually happened between her and Cooper, especially considering their previous collaboration on Hot Mess according to Just Jared. While the public loves a good influencer feud, Earle’s strategic pivot is likely to have more biographical impact. She’s announced her investment in an unnamed alcohol brand, set to launch next March—a move she described on Instagram as both exciting and intimidating, but reflecting a new phase in her career focused on brand-building beyond just content creation.
On the business front, Alix continues to diversify, having recently promoted SipMARGS, a canned cocktail brand, with effusive fan meet-ups in Gainesville. The Alligator covered her spirited visit in which she met with local influencers, took photos with fans, and reminisced about her college days at the University of Miami—an experience she credits with helping launch her relatable online persona and GRWM (Get Ready With Me) TikToks. Social media buzz spiked after she attended her boyfriend Braxton Berrios’s Texans preseason game in Houston, with fans gushing over her country-inspired sideline outfits and Instagram posts.
She’s scheduled for a high-profile appearance on Live With Kelly & Mark on September 5, kicking off the show’s thirty-eighth season alongside Catherine Zeta-Jones, a booking that cements her transition from viral sensation to mainstream media personality. Meanwhile, Forbes 30 Under 30 continues celebrating her entrepreneurial ascent, estimated by Monitor BP to have a net worth in the high six-to-low seven figures thanks to lucrative brand sponsorships, creator fund payouts, and expanding merchandise efforts.
Online, Alix is generating conversations about everything from upcoming product launches to future ventures in the South of France, according to TikTok threads. While the full details of her next moves remain closely guarded, her recent headlines signal a shift from influencer drama to serious business and media ambitions. For now, she appears poised to remain a force in both pop culture and entrepreneurship.
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