S1:E3 Beyond Price: How Consumer Values Drive Retail Loyalty

In this episode of Retail Razor Data Blades, hosts Ricardo Belmar and Casey Golden chat with Georgina Nelson, CEO of TruRating, about critical consumer insights and the importance of aligning retail strategies with customer values. Georgina shares findings from TruRating's research at the point-of-sale, revealing that 77% of consumers are driven by retailer values over loyalty cards or discounts. The discussion highlights the importance of eco-friendly initiatives and tailored communication strategies to foster customer loyalty and convey values effectively. The discussion underscores the necessity for retailers to maintain their commitment to these values even in tough economic times.

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(00:00) Show Intro

(01:11) Georgina Nelson - How Aligning with Consumer Values Still Plays a Critical Role

(05:01) Show Close

Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.

Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. Once immersed in fashion & supply chain tech, now slaying Franken-stacks & building retail tech!

Includes music provided by imunobeats.com, featuring Tech Lore from the album Beat Hype, written by Heston Mimms, published by Imuno.