Why does marketing feel so hard, even when you know exactly what to do? In this episode I talk about how your nervous system affects your marketing, your selling and the way you show up in your business.

Grab my free Daily Reset (a free two-minute checklist): https://page.inspiredmarketingmedia.co.uk/daily-reset

You've got the plan, the tactics and the 90-day strategy. So why do the washing, the ironing and the hoovering suddenly look so much more appealing than writing that LinkedIn post? 😅

This is the first of my episodes on why I, a marketer, trained as a trauma-informed coach. I share the pattern I kept seeing with talented, passionate business owners after our strategy sessions, and what was really stopping them.

In this episode:

* Why so many of us feel "icky" about selling and showing up online

* Fear of being judged, of not being good enough, and of "who does she think she is?"

* How procrastination, freezing and perfecting things over and over show up in your marketing

* Following up without feeling pushy

* Why it took me five years to launch my own group programme

* Why imperfect action beats no action, and when "good enough" really is good enough

Marketing starts with you. Once you can see your patterns, you can start to work with them.

Timestamps:

00:00 Why is a marketer talking about the nervous system?

01:07 The pattern I kept seeing after strategy sessions

02:36 Why so many business owners hate selling

03:59 Fear of being judged and showing up online

05:59 Build it and they will come? Not any more

06:59 Your subconscious vs your goals

08:04 Procrastination, freezing and perfecting

10:56 Networking without a brand to hide behind

13:13 How do you sell? Following up without feeling pushy

15:02 Why it took me five years to launch my group programme

18:12 Protector parts: the habits that keep you "safe"

19:44 What trauma can actually mean

21:11 Emotional safety and financial safety

22:26 My free Daily Reset

23:17 Questions, comments and following the show

The Daily Reset is my free two-minute checklist to plan how you'll show up, look back on your day and celebrate your wins.

Grab my free Daily Reset: https://page.inspiredmarketingmedia.co.uk/daily-reset

More from me:

Book a free discovery call: https://link.inspiredmarketingmedia.co.uk/widget/bookings/elena-discovery-call

Take the Marketing Confidence Scorecard: https://page.inspiredmarketingmedia.co.uk/marketing-confidence-scorecard

Free webinar, Ready to Be Paid (Wed 18 Nov 2026, 12.30pm UK): https://page.inspiredmarketingmedia.co.uk/ready-to-be-paid

Watch the video version on YouTube: https://www.youtube.com/@inspiredmarketingmedia

Website: https://inspiredmarketingmedia.co.uk

About me: I'm Elena Kale, marketer, business coach and founder of Inspired Marketing & Media. After 32 years in marketing, I now help business owners feel confident showing up and marketing themselves. I'm also trained in somatic hypnotherapy.

Got a question? Send it my way, I read them all. And if this episode was useful, please follow Aligned Out Loud and share it with someone who needs to hear it.

Want to feel confident on camera, but hate the way you look and sound on video? You're so not alone.

In this first episode I share my own story, from my brain going completely blank the first time someone put a camera in front of me, to the years my confidence was knocked and I didn't want to be seen at all. We look at where the fear of being judged really starts, how to tell everyday nerves from a deeper block, and the practical bits: looking at the lens as if it's your client, lighting, framing, whether to script, and why being the real you builds trust in a world full of AI.

Prefer to watch? This episode is also on my YouTube channel.

CHAPTERS

00:00 Welcome: who I am and why I'm on YouTube

02:10 Today's topic: video and my free Show Up & Speak challenge

04:23 The two camps: "pins in my eyes" or "what do I say?"

04:59 "I don't like the way I look or sound"

06:05 My first time on camera: my brain went blank

06:57 Look at the lens: it's your client

08:03 When your confidence gets knocked

09:39 Where the fear of being judged really starts

12:10 Why we don't like how we look on camera

13:31 Your voice is your personal brand

14:42 Someone out there needs you right now

16:13 My grandmother's business in 1939

16:44 Nobody's counting your wrinkles

19:32 Nerves vs a real block

20:35 Practise, practise (and you don't have to post)

21:14 Where to film and looking at the camera

22:30 Portrait or landscape? Reels, LinkedIn and YouTube

22:58 Lighting: strip lights vs ring lights

24:12 To script or not to script?

25:22 Be you: authenticity and the trust gap

26:40 What about negative comments?

27:17 Track your reach and engagement

28:28 Join the free challenge and WhatsApp group

LINKS

Free Show Up & Speak challenge (56 video prompts + WhatsApp support group): https://page.inspiredmarketingmedia.co.uk/show-up-speak

Free Marketing Confidence Scorecard: https://page.inspiredmarketingmedia.co.uk/marketing-confidence-scorecard

Book a free discovery call: https://link.inspiredmarketingmedia.co.uk/widget/bookings/elena-discovery-call

Website: https://inspiredmarketingmedia.co.uk

If this helped, follow the show so you don't miss the next episode, and tell me what you'd like me to talk about.