Why does marketing feel so hard, even when you know exactly what to do? In this episode I talk about how your nervous system affects your marketing, your selling and the way you show up in your business.

Grab my free Daily Reset (a free two-minute checklist): https://page.inspiredmarketingmedia.co.uk/daily-reset

You've got the plan, the tactics and the 90-day strategy. So why do the washing, the ironing and the hoovering suddenly look so much more appealing than writing that LinkedIn post? 😅

This is the first of my episodes on why I, a marketer, trained as a trauma-informed coach. I share the pattern I kept seeing with talented, passionate business owners after our strategy sessions, and what was really stopping them.

In this episode:

* Why so many of us feel "icky" about selling and showing up online

* Fear of being judged, of not being good enough, and of "who does she think she is?"

* How procrastination, freezing and perfecting things over and over show up in your marketing

* Following up without feeling pushy

* Why it took me five years to launch my own group programme

* Why imperfect action beats no action, and when "good enough" really is good enough

Marketing starts with you. Once you can see your patterns, you can start to work with them.

Timestamps:

00:00 Why is a marketer talking about the nervous system?

01:07 The pattern I kept seeing after strategy sessions

02:36 Why so many business owners hate selling

03:59 Fear of being judged and showing up online

05:59 Build it and they will come? Not any more

06:59 Your subconscious vs your goals

08:04 Procrastination, freezing and perfecting

10:56 Networking without a brand to hide behind

13:13 How do you sell? Following up without feeling pushy

15:02 Why it took me five years to launch my group programme

18:12 Protector parts: the habits that keep you "safe"

19:44 What trauma can actually mean

21:11 Emotional safety and financial safety

22:26 My free Daily Reset

23:17 Questions, comments and following the show

The Daily Reset is my free two-minute checklist to plan how you'll show up, look back on your day and celebrate your wins.

Grab my free Daily Reset: https://page.inspiredmarketingmedia.co.uk/daily-reset

More from me:

Book a free discovery call: https://link.inspiredmarketingmedia.co.uk/widget/bookings/elena-discovery-call

Take the Marketing Confidence Scorecard: https://page.inspiredmarketingmedia.co.uk/marketing-confidence-scorecard

Free webinar, Ready to Be Paid (Wed 18 Nov 2026, 12.30pm UK): https://page.inspiredmarketingmedia.co.uk/ready-to-be-paid

Watch the video version on YouTube: https://www.youtube.com/@inspiredmarketingmedia

Website: https://inspiredmarketingmedia.co.uk

About me: I'm Elena Kale, marketer, business coach and founder of Inspired Marketing & Media. After 32 years in marketing, I now help business owners feel confident showing up and marketing themselves. I'm also trained in somatic hypnotherapy.

Got a question? Send it my way, I read them all. And if this episode was useful, please follow Aligned Out Loud and share it with someone who needs to hear it.