On this episode of ADAPT or Die: Transformative Leadership Conversations, former tech-CEO-turned-executive-coach Andreas Pettersson sits down with Alex Kuhn, founder of Born to Lead®—one of the fastest-growing coaching companies in the world. From NCAA swim coach to serial entrepreneur, Alex shares why most business models crush true leaders—and how ditching $200K worth of “expert advice” helped him scale purpose-driven brands and a portfolio of impact, all while prioritizing dinner with his family.

Challenge → Leaving a successful coaching career to launch a business that earned just $4,225 in its first year, despite sinking $200,000+ into programs, masterminds, and systems that didn’t fit his leadership DNA.

Adaptation → Alex ditched the cookie-cutter formulas, trusted his instincts, and built Born to Lead® by aligning business models around the individual—not the other way around. He walked away from a booming agency when misaligned values poisoned his leadership and re-centered on people-first transformation.

Success → Global impact, thousands of leaders coached, features in Forbes and Entrepreneur, and a thriving coaching company that ends by 5 PM. Today, Alex helps leaders grow by knowing themselves—then building businesses that fit them.

🔥 60-Second Hot Seat: Why conversations matter more than spreadsheets, the "personal record" metric, and how every great day starts with asking: How am I really doing?

If you're tired of selling out for growth, Alex’s story proves that doing business your way isn’t just possible—it’s powerful.

Visit ADAPTorDIEpod.com for show notes, free resources, and coaching programs.

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