What happens when your actions don’t match your values? In this episode, we talk about cognitive dissonance, the mental stress that comes from doing one thing while believing another. You’ll hear a personal story about how this conflict can lead to habits that feel hard to break.

If you're thinking about a change or just want to understand why some habits stick, this episode can help. We look at how your thoughts, actions, and values all connect, and how making them work together can lead to real change.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com

Ever wonder what's really behind those perfect summer alcohol ads? This episode, Coach Victoria disrupts the biggest lie sold by alcohol companies: that their drinks create your happiness and an "effortless summer vibe." Prepare to see things differently as Victoria challenges you to imagine those glossy beach ads selling another risky product, would they still seem so harmless? It's a bold invitation to question what's truly being sold.

Victoria uncovers the smart psychological tricks these ads use to connect alcohol with your summer joy, often hiding the real story. She shares the serious truths about alcohol's dangers that these campaigns don't mention. But this isn't just about exposing a problem, it's about finding your power.

Learn how your brain can "rewire" to see through these deceptions, so you can build your own real summer happiness, no drink needed. It's time to wake up and claim your summer.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you ever wish you could handle tough feelings without needing to escape them? Coach Victoria shares her own story of facing emotional pain after using alcohol as an "emotional anesthetic". Many of us try to numb feelings from stress, grief, or old hurts with drinks. Victoria talks openly about why it’s so scary to meet these feelings when we choose to live alcohol-free, and the "emotional weight" many people carry.

But there's amazing hope for change. Victoria explains how alcohol affects our brains and the exciting science of "neuroplasticity". How our brains can heal and build new paths. Learn how to not just get through discomfort, but to truly hold your feelings and find your strength. She reminds us we're not broken or weak. Our brains are learning to feel again, opening us up to real joy and peace. Find out why support from others is so important on this path to rediscovering yourself.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear