『Alan Weiss's The Uncomfortable Truth®』のカバーアート

Alan Weiss's The Uncomfortable Truth®

Alan Weiss's The Uncomfortable Truth®

著者： Alan Weiss
無料で聴く

このコンテンツについて

 Alan Weiss's The Uncomfortable Truth® is a weekly broadcast from “The Rock Star of Consulting,” Alan Weiss, who holds forth with his best (and often most contrarian) ideas about society, culture, business, and personal growth. His 60+ books in 12 languages, and his travels to, and work in, 50 countries contribute to a fascinating and often belief-challenging 20 minutes that might just change your next 20 years.All rights reserved 社会科学
エピソード
  • Social Proof

    Social Proof
    2025/09/11
    SHOW NOTES: •This is an almost subliminal technique to create normative pressure psychologically. •It's pointing out what others are doing, or not doing, or what events, prove your point. •It's the use of profound analogies. •Listen to my examples about Amtrack's infrastructure, or the fallacies around Kodak. •If pictures are worth a thousand words, social proof is worth a thousand pictures. •Learn who was more important, Brady or Belechick. • Understand how breaking the rules can save lives. •Understand why coach does not arrive at the same time that first class does. •Use these techniques for assurances and probabilities. •Use them to accelerate your conversations toward your goals. •But social proof demands that you be well-informed. To learn how to develop and use Social Proof, go to my website or read below: THE PROOF BEHIND SOCIAL PROOF Has anyone ever asked you, "Give me an example of your point?" and you suddenly forgot how to speak? Or have you said, "Let me give you an example...," and then immediately gone into brain freeze without any ice cream? "Social Proof" comprises pragmatic examples that others can readily relate to which reinforce your point instantly. When you "open the hood" on social proof, beneath is actually a psychological dynamic which creates normative pressure assuring that the actions of others are appropriate and should be imitated. A desire to "fit in" is created. While testimonials and endorsements are a type of social proof, they are not as powerful as citing a headline, a major incident, or a famous example. (One problem with quotations, for example, is that for each one there is an opposite, equally true: "Haste makes waste" but "He who hesitates is lost.") Many people use "false social proof." Kodak was not hiring chemists while digital photography was taking over. Their executives simply thought they could wring a couple of more years of already-projected profits and underestimated the speed of the digital takeover. Join me for 90 minutes and fill your conversations, narrative, and collateral with social proof that will build your brand and fill your bank account. People ask what research I invest in for my success. I don't. Then they ask what my investigative habits are. I don't have any. "So what DO you do?" They ask. I look around. LEARN HOW TO LOOK AROUND TO DOMINATE CONVERSATIONS AND CLOSE BUSINESS: October 14, 2025 10:30 to noon, US eastern time Video and Zoom notes included Fee: $350 until and including Sept. 30, $500 thereafter. REGISTER HERE: https://alanweiss.com/growth-experiences/the-proof-behind-social-proof/
    続きを読む 一部表示
    12 分
  • Value Follows Fees

    Value Follows Fees
    2025/09/04
    SHOW NOTES: •We think the higher the value, the more we can charge. •However, at a given point, people believe they get what they pay for and those lines cross. •The point at which they cross means your brand is strong. •No one needs a Bentley for transportation, a Brioni for attire, a Bulgari to tell the time. But they assign great emotional value in their association and display. •The wrench story. •Many people made money during the pandemic and rough economic times by raising fees. It's easier, of course, to lower them, and to go out of business! •Mercedes made a mistake going "downscale," then failed to go "upscale" with the Maybach. •At the outset, raise value to raise fees. When your brand is powerful, change the order.
    続きを読む 一部表示
    4 分
  • Verbosity

    Verbosity
    2025/08/28
    SHOW NOTES: •Do you know people who are loquacious, verbose, prolix? •Ask a "yes or no" question and they respond with opinions, history, and self-therapy. •Have you been to the Jersey Shore? Well, I did go once, as a child, but my parents really couldn't afford the vacation, and then when they could, they preferred Cape Cod. I haven't taken my children because my spouse thinks that "Jaws" was a documentary. •Why so much talk? -Articulating cognitive processes -Buying time -Believing it adds credibility and esteem -Just a bigmouth who loves to hear him/herself talk •Tell people what they need to know, not everything that you know. •Assume intelligent people will ask you questions if needed. •Don't be afraid to stop people from rambling: -What's your point? -What's your question? •Verbosity attempts to hide the point: politicians do it and it probably helped cost Kamala Harris the election. •It dilutes your real power, like planting the Mona Lisa in the midst of a much larger painting. •People forget the major points because they are drowned in minor points. She talked at length about needing ice cream, but I don't remember what flavors she said to avoid at all costs. •Lincoln's Gettysburg Address took about 2.5 minutes to deliver. Can you recall who else spoke that day for hours? •The US Constitution is a couple of pages. The rules of golf are over 600. Is it really easier to run the most successful and powerful democracy in history than to hit a ball with a stick?
    続きを読む 一部表示
    4 分
まだレビューはありません