Roland Byabagaba, founder of Muwado, a social networking platform aimed at monetizing and empowering African stories shares his journey from starting a personal blog to creating a community-driven platform that connects African content creators.

He discusses challenges in gaining advertiser trust, the importance of decolonizing African storytelling, and the current trends in content consumption, notably the rising influence of video. Roland emphasizes the need for formalization, consistency, and patience for aspiring creatives. He also highlights opportunities for investors in African platforms, emphasizing the importance of supporting local businesses and building trust in African digital enterprises.

Addressing policy changes, he calls for positive communication from leadership, removing taxes on artistic materials, and incentivizing local advertising. The episode closes with a reflection on the necessity of valuing and investing in African creative talent to foster cultural and economic growth.

00:00 Introduction: Creativity and Value

00:34 Podcast Welcome and Guest Introduction

01:41 The Story of Muwado

03:33 Challenges and Evolution of Muwado

05:29 The Role of Media and Marketing

09:58 Monetization Strategies for Creatives

12:48 Advice for Aspiring Creatives

22:32 Policy Recommendations and Final Thoughts

29:08 Conclusion and Call to Action

Follow up with him on Muwado, and on his social media platforms.

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PODCAST DISCLAIMER.

The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.

As of 22.10.24