エピソード

  • How to Calculate Conference ROI: A Framework for Measuring Event Success
    2025/12/18

    Stop guessing if that expensive flight and hotel stay actually paid off for your business. Most companies go to conferences, have a few good chats, and come home with nothing but a fat expense report. This episode shows you exactly how to prove your worth to leadership by calculating conference ROI with cold, hard data. We've brought together three industry veterans to share their simple frameworks for tracking reach, relationships, and revenue.

    You'll learn how to move past vanity metrics and start connecting every handshake to measurable pipeline. Our experts break down their personal systems for managing packed schedules and turning awkward lobby run-ins into six-figure deals. Stop tossing your badges in the trash without a plan. Watch now to learn how to justify your 2026 conference calendar and make every event a win for your brand.

    What's your go-to move for following up after a busy event? Let us know in the comments.

    Inside this deep dive:

    • The three R framework: Reach, Relationships, and Revenue.
    • How to rank meetings so you don't ghost your best leads.
    • Why your after-hours networking might be more valuable than the sessions.
    • Tips for using show apps and CRMs without looking like a robot.
    • Strategies for choosing which events to skip next year.

    Check out the free conference ROI tracker and guide mentioned in the video:
    https://www.dustin.nl/conference

    https://www.dustin.nl/conference1

    Don't forget to like and subscribe for more deep dives into affiliate marketing and business growth.

    Dustinhowes.com/affistash

    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

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    58 分
  • Everflow CRUSHES Legacy Tech: Why it is the Best Affiliate Marketing Platform for Businesses
    2025/12/02

    What if you could track every customer touchpoint and finally stop guessing about your affiliate marketing performance? That's the power we're uncovering today. I'm your host, Dustin Howes, and today on Affiliate Nerd Out #SAASProductReview, I'm reviewing one of my favorite SaaS platforms, Everflow. I consider this the best affiliate marketing platform for businesses. Joining me is Curt Frieden, SVP of business development at Everflow. We discuss everything from platform capabilities to common affiliate marketing pain points.

    If you're an affiliate manager, CEO, or founder looking to start or switch your affiliate program, this is the episode for you. We cover everything from common struggles brands face to Everflow's ability to scale with you, whether you're a startup or an enterprise-level company.

    Here’s what stood out to me:

    1. Addressing Program Pitfalls: Curt highlights that many businesses underestimate the time and effort needed to run a successful affiliate program. Basic tracking setup, reporting accuracy, and managing fraud remain persistent issues for businesses.

    2. Built for Scale and Flexibility: Everflow's architecture is modern and designed to handle billions of clicks per month. They offer the flexibility brands need for diverse attribution models (like first-click) and multiple action tracking, surpassing the limitations of older tech stacks.

    3. Beyond Simple Tracking: A best-in-class platform goes deeper than just recording a sale. Everflow enables advanced reporting to segment traffic, track multiple events in the user funnel, and determine the true value and lifetime cycle of customers driven by partners.

    4. Automation in Fraud and Optimization: Everflow's alert and Smart Switch features are essential tools for affiliate managers. They automate decision-making based on preset KPIs, like shutting off fraudulent traffic sources or those not meeting performance goals.

    5. Smooth Migration: Switching platforms is scary, particularly when it involves moving your revenue plumbing. Curt confirms that Everflow has developed processes for "predictable migration," ensuring no revenue or conversion loss during the transition from a legacy platform.

    Curious about how Everflow can help your business grow? We do a quick demo showing the customizable dashboard, advanced reporting capabilities, and the robust marketplace for partner recruitment.

    Want to learn more? Grab a demo:
    🔗 https://www.dustinhowes.com/everflow

    #affiliatemarketingplatform #Everflow #affiliatetracking #attribution #partnerrecruitment #affiliatefraudprevention #SaasProductReview #DustinHowes #AffiliateNerdOut

    Dustinhowes.com/affistash

    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

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    36 分
  • The True Cost of Affiliate Marketing: What It Really Takes to Win
    2025/11/25

    The true cost of affiliate marketing often gets ignored. Many brands think affiliate is a simple pay-for-performance channel, but the real expenses go far beyond commissions.

    In this deep dive, join me, Dustin Howes (Affiliate Marketing Concierge), alongside industry experts Haafiz Dossa (CEO of Inflektion), Brook Schaf (CEO of FMTC), and Jake Fuller (CEO of JB Commerce). We uncover the hidden costs that quietly drain your ROI, from setup fees and technology expenses to team resources and the hidden leaks of fraud and coupon abuse.

    We walk you through every stage of the affiliate journey, from launch to scale, spotlighting the expenses and strategic tradeoffs that can make or break your program's profits.

    Don't let hidden costs sabotage your program's success. Watch now to learn what it really takes to win in affiliate marketing.

    Panelist:
    Haafiz Dossa, CEO of Inflektion: / haafiz
    Website: https://inflektion.ai/

    Brook Schaaf, CEO of FMTC: / brookschaaf
    Website: https://www.fmtc.co/

    Website: https://jebcommerce.com/
    Jake Fuller, CEO of JB Commerce: / jake-fuller-85540555

    Dustinhowes.com/affistash

    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

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    58 分
  • Journey through an affiliate marketing career with Dan DeSilva
    2025/11/21

    Dustinhowes.com/affistash

    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

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    25 分
  • The Creator Economy, AI, and Earning a Sale with Phil Ranta
    2025/11/11

    Dustinhowes.com/affistash

    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

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    33 分
  • How to avoid being ghosted by affiliates with Stefan Muehlbauer
    2025/11/11

    Dustinhowes.com/affistash

    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

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    35 分
  • B2B Influencer Marketing Unlocked: ROI-Driven Creator Programs with Sarah Adam
    2025/10/23

    Join me for an insightful episode of Affiliate Nerd Out as I sit down with Sarah Adam, Influencer Marketing Manager at Wix, to explore the evolving world of B2B influencer marketing. From her unexpected start in the field to leading campaigns that reshape brand perception, Sarah shares her journey and expertise in building authentic connections with creators.

    We also cover:

    1. The power of LinkedIn for B2B influencer marketing and how Sarah grew her following to 30K+ by sharing authentic, value-driven content.
    2. Why Wix prioritizes brand awareness over conversions in influencer campaigns—and how they measure success.
    3. The rise of AI in influencer marketing: opportunities, challenges, and the future of authenticity.
    4. Tips for securing budgets, finding the right creators, and building long-term partnerships.

    Chapter Timestamps:

    0:02:00 - From B2C to B2B: Wix’s Influencer Marketing Evolution
    0:07:45 - LinkedIn Growth: Sarah’s Strategy for Authentic Engagement
    0:14:00 - The Challenges of Finding Authentic B2B Creators
    0:22:30 - Budgeting for Influencer Campaigns: Tips for Marketers
    0:31:00 - The Future of B2B Influencer Marketing: AI and Beyond

    Like, subscribe, and share your thoughts on the future of influencer marketing in the comments!

    #AffiliateMarketing #InfluencerMarketing #B2BMarketing #LinkedInGrowth #AI #DigitalMarketing

    Dustinhowes.com/affistash

    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

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    37 分
  • Brands Gifting Affiliate Managers: The #1 Secret to Unlocking Authentic Conversions
    2025/10/23

    The best way for affiliate managers to sell a product is simple: Give them the product! 🎁

    Join me and Christen for a Real Talk Friday as we nerd out on the game-changing potential of product gifting to drive authentic conversions. We discuss why receiving a product allows us to speak to it from a deeply personal, high-converting place—a strategy few brands execute consistently.

    We also cover:

    1. The Amazon Effect: Chat GPT's Express Checkout and why your brand needs to get into the ecosystem.
    2. New client wins, Taylor Swift Zoomies, and surviving the latest bug.
    3. A breakdown of CPC Newsletter Publishers for targeted audience reach.
    4. Biodegradable diapers and why they're the next big thing for mommy bloggers!

    Chapter Timestamps:

    0:00 - The #1 Secret to Authentic Conversions (Product Gifting)
    0:02:45 - Big News: Chat GPT Express Checkout / Amazon Effect
    0:05:37 - Why Affiliate Managers Need the Product
    0:07:37 - CPC Newsletter Publishers for Targeted Audiences
    0:10:20 - Affiliate Manager Highlight: HIRO Biodegradable Diapers

    Like, subscribe, and share your favorite CPC publishers in the comments!

    #AffiliateMarketing #AffiliateManagers #ProductGifting #AuthenticConversions #ChatCPT #DigitalMarketing #RealTalkFriday



    Dustinhowes.com/affistash

    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

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    13 分