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Advertising Amplified

Advertising Amplified

著者： Radiocentre
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 Want to boost the impact of your marketing campaigns? The “Advertising Amplified” podcast series from Radiocentre in the UK is your essential guide to using radio and audio advertising to do just that. Join host Omar Oakes across the six-part series as we explore the power of audio. You’ll hear insightful discussions with industry experts, covering topics like the evolving UK audio landscape, the role of emotion and music in campaigns, and the growing influence of AI on both creative execution and strategic media planning. Discover how radio’s extensive reach and proven effectiveness can help you speak directly to your audience and amplify the impact of your advertising. About Radiocentre Radiocentre is the industry body for commercial radio in the UK. We work on behalf of more than 50 stakeholders who represent over 90 per cent of commercial radio in terms of listening and revenue. Our remit also encompasses all kinds of broadcaster-owned and operated audio, including podcasts and on-demand streaming services provided by commercial radio. Our mission is to get industry influencers and decision-makers to See Radio Differently. www.radiocentre.org X (Twitter): @Radiocentre LinkedIn: @RadiocentreCopyright 2025 Radiocentre マーケティング マーケティング・セールス 経済学
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  • Speed of Sound: How Digital Innovation is Accelerating Audio Advertising

    Speed of Sound: How Digital Innovation is Accelerating Audio Advertising
    2025/08/28

    In the first episode of a new series from Radiocentre, we explore the scale, sophistication, and effectiveness of UK commercial audio – a platform which now reaches 76% of UK adults every week, with commercial broadcasters providing access to c.90% of listening hours.

    Host Omar Oakes is joined by Matt Payton, CEO of Radiocentre, Faye Trinquart, Strategy Director at Global’s DAX Audio, and Tom Coare, Head of Audio at OMD UK. Together, they discuss the growth of audio audiences, the integration of broadcast and digital audio and its ability to deliver bigger effects for advertisers, and ways the industry is meeting advertisers’ demand for effectiveness data and actionable insights.

    The episode highlights Radiocentre’s Speed of Sound report, which offers a comprehensive look at the UK commercial audio market, and provides advertisers with practical strategies for boosting the impact of their advertising campaigns with audio.

    Highlights

    01:26 The Speed of Sound Report

    02:13 The State of the UK Audio Market

    02:37 The Role of Broadcasters in Audio

    07:00 Blending Broadcast and Digital Audio

    09:45 Planning and Targeting in Audio Advertising

    22:38 Effectiveness and Measurement in Audio

    26:47 Practical Advice for Advertisers

    Read the full Speed of Sound report here: https://www.radiocentre.org/our-research/speed-of-sound/
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    30 分
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