In our most recent episode of "Real Estate Unscripted," host Marjorie Adam shares insights with Co-Owner of ALCOVA Mortgage, NMLS ID#40508 Bobby Nicely regarding the current state of real estate and lending as they look ahead to 2025. The conversation highlights the dual challenges and opportunities present within the market, shaped by fluctuating interest rates, inventory dynamics, and evolving consumer behaviors.

The discussion opens with reflections on the past year, which was marked by a challenging economy, high inflation, and ongoing market adjustments. Despite this, Nicely points to signs of recovery, particularly noting that favorable interest rates, when they dipped into the low sixes, spurred buyer demand. He asserts, “When rates get down close to that 6% number… the market is healthy,” indicating that consumer interest remains despite broader economic uncertainty.

One of the key strategies emphasized for 2025 is proactive engagement with clients. Nicely suggests that lenders should focus on “mortgage checkups” and outreach to past clients, highlighting opportunities to assist with restructuring debt or refinancing needs. Adam echoes this sentiment, advocating for realtors to assess their business sources and client interactions to further foster relationships.

The conversation also underscores the significance of adapting to the contemporary digital landscape. Nicely urges professionals to enhance their social media presence, asserting that being active online is imperative for maintaining client relationships and standing out amidst competition. “Just get out there and be yourself,” he encourages.

In conclusion, as the real estate and lending industries continue to face challenges, the emphasis on connection, proactive communication, and adaptability in strategies will be crucial. By analyzing their past successes and failures and implementing new practices, both lenders and realtors can position themselves for a resilient and prosperous 2025.