In Episode 4 of AdVice, Host Josh Mangum, Creative Director Aidan Eaton, and Digital Marketing Director Dave Teller dive into the brand vs. growth marketing paradox. They discuss the unique approaches behind each strategy and how to find the perfect balance between building long-term brand equity and achieving short-term growth.

Learn why businesses need both brand marketing and growth marketing to drive success, and how to align your marketing efforts for maximum impact.

Sponsors by WiT Group https://witgroupagency.com

In Episode 3 of AdVice, Josh Mangum, Aidan Eaton, and Dave Teller sit down with Fox Black from Gadget Boy—Columbia, SC’s boutique electronics shop known for quality tech, fast repairs, and standout service. Fox shares how he’s helped shape the Gadget Boy brand, why rejection in business can be a driving force, and what it takes to stand out in a market dominated by national chains.

From consistency to customer experience, this episode breaks down what real growth looks like from the inside

Check out Gadget Boy: https://gadgetboysc.com Follow on Instagram: / gadgetboysc

Color isn’t just about aesthetics—it influences emotions, brand perception, and buying decisions. In this episode of AdVice, Josh Mangum, Aidan Eaton, and David Teller break down how Color Theory plays a crucial role in marketing strategy. Learn how to choose the right colors for your brand and use them effectively to drive engagement. Don't forget to like, comment, and subscribe for more marketing insights!