『AdTechGod Pod』のカバーアート

AdTechGod Pod

AdTechGod Pod

著者： AdTechGod The AdTech God
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
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  • HELI-D CEO Simon Powell on Turning the Sky Into Digital Media

    HELI-D CEO Simon Powell on Turning the Sky Into Digital Media
    2026/05/21
    In this episode of the AdTechGod Pod, Simon Powell, CEO of HELI-D, shares how his company is redefining out-of-home advertising with flying digital billboards attached to helicopters. From launching campaigns for MTV, Disney, Pepsi, Xbox, and VaynerX to creating immersive aerial activations that generate massive earned media, Simon breaks down the future of flying digital media and why emotional, high-impact advertising still matters. The conversation explores the evolution of aerial advertising, the technology powering HELI-D's LED helicopter screens, QR code engagement at massive live events, and what comes next for digital out-of-home, including drones and integrated media experiences. Takeaways - HELI-D evolved from traditional helicopter banners into fully digital flying LED billboards. - Simon Powell transitioned from investment banking into aviation and advertising entrepreneurship. - Early innovation included projection technology that turned helicopter banners into flying cinema screens. - HELI-D’s breakthrough campaign debuted at the MTV VMAs with Viacom in 2016. - Disney partnered with HELI-D for large-scale experiential aerial activations. - The company has executed campaigns for Pepsi, Star Trek, Catch-22, Xbox, and VaynerX. - COVID accelerated the development of HELI-D’s scalable LED screen technology. - The aerial ads create strong emotional reactions because of their size, movement, sound, and visibility. - HELI-D campaigns generate significant earned media through social sharing and inbound audience engagement. - QR code campaigns achieved massive interaction rates at live sporting events like the Melbourne Cup. - HELI-D partnered with Blue Bite for mobile retargeting and shadow fencing at Possible. - Xbox used Heli-D to create a flying live gaming experience with zero-latency gameplay. - Simon believes flying digital media will eventually include drones as lift and battery technology improves. - HELI-D sees itself as a premium “wow factor” integrated into broader DOOH campaigns rather than a standalone medium. Chapters 00:00 – Introduction to HELI-D and the POSSIBLE event activation 00:46 – Simon Powell’s background in investment banking and aviation 01:34 – The origin of helicopter banner advertising 02:12 – Creating the first digital aerial projection system 03:26 – Pitching Viacom and launching at the MTV VMAs 04:18 – Disney partnership and major aerial campaigns 04:47 – Pepsi Super Bowl activations and entertainment stunts 05:01 – Star Trek, Catch-22, and large-scale aerial experiences 05:54 – COVID’s impact and developing HELI-D’s LED technology 06:51 – AdTechGod’s firsthand experience with the helicopter billboard 08:22 – Emotional impact and audience reactions to aerial advertising 09:06 – QR code engagement success at the Melbourne Cup 10:33 – Earned media and viral audience response 12:22 – Metrics, retargeting, and campaign measurement 13:16 – Xbox Ninja Gaiden activation and live gameplay in the sky 14:53 – The future of DOOH, drones, and flying digital media 16:39 – Cannes plans and future expansion for HELI-D Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 分
  • Ep. 134 Why Programmatic Advertising Needs a Reset with David Nyurenberg of InterMedia Advertising

    Ep. 134 Why Programmatic Advertising Needs a Reset with David Nyurenberg of InterMedia Advertising
    2026/05/19
    David Nyurenberg, SVP of Digital at InterMedia Advertising, joins the AdTechGod Pod to discuss the realities of programmatic advertising, CTV transparency, and why the industry may need a complete reset. From his early days at Gameloft to building digital practices at major agencies, David shares sharp insights on media buying, innovation, AI hype cycles, and the future of CTV. In this episode, David discusses why transparency matters, how linear TV shaped his perspective on media buying, and what advertisers still get wrong about optimization and data. Takeaways - Programmatic advertising incentives have created long standing transparency issues. - Linear TV buying still offers valuable lessons for modern digital advertising. - CTV needs show level transparency to unlock its full optimization potential. - AI and agentic advertising are promising, but still unproven at scale. - More marketers are openly sharing ideas and challenging industry norms. - Strong thought leadership comes from driving real innovation, not just visibility. - Long tail content still matters when optimizing for reach and outcomes. - The industry is becoming more sophisticated and data driven overall. Chapters 00:00 David Nyurenberg joins the AdTechGod Pod. 01:20 David explains how he accidentally entered the advertising industry through Gameloft. 03:51 Why David became outspoken about the flaws in programmatic advertising. 05:56 The biggest challenges facing the ad tech ecosystem today. 08:38 How working in linear TV changed David’s perspective on media buying. 11:25 David shares his thoughts on AI, agentic advertising, and AdCP hype. 15:24 What gives David optimism about the future of advertising. 17:27 Building a respected personal brand and becoming an award winning industry voice. 20:37 Why CTV transparency and show level data matter so much. 24:31 How David stays informed in the fast moving ad tech industry. 25:55 Final thoughts and closing remarks. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
  • Can Neural Networks Transform Healthcare Advertising?

    Can Neural Networks Transform Healthcare Advertising?
    2026/05/15
    At Marketecture Live, Brad Fox, SVP, Health Media, dentsuX, joins Josh Walsh, Co-Founder & CEO, BranchLab, and Zach Rodgers, Founder, Sensical, to explore how AI and neural networks are reshaping healthcare advertising. From the rise of AI-driven patient behavior to the decline of traditional targeting methods, the conversation dives into privacy-safe audience strategies, evolving patient journeys, and what the future holds for pharma marketers in an AI-first world. Takeaways AI is rapidly changing how patients search for and consume health information Healthcare advertising is shifting away from search, contextual, and retargeting Neural networks enable privacy-safe prediction of patient populations Audience targeting must be rebuilt using AI-driven models Patient journeys are complex and require more nuanced segmentation AI is making both patients and doctors more informed True one-to-one personalization remains limited due to regulation AI platforms may eventually monetize healthcare interactions Chapters 00:00 Introduction to healthcare, AI, and advertising 00:18 Overview of the panel and discussion focus 01:04 AI as a primary tool for health information 01:53 Surge in AI-driven health queries and behavior shift 02:45 Changing role of search and health websites 03:40 Adoption of AI tools by physicians 04:31 Impact of AI on patient and doctor outcomes 06:33 Decline of traditional targeting and need for new strategies 07:40 Future of pharma ad spend in an AI-driven world 08:45 Neural networks and privacy-safe targeting explained 10:31 AI-driven audience targeting and patient lifecycle 12:28 Predictive modeling for healthcare populations 13:03 Importance of understanding patient journeys 15:57 Scaling AI audiences across media channels 17:11 Faster audience creation and activation 18:40 Personalization limits in healthcare marketing 20:12 Future of AI platforms and healthcare ads 22:01 Regulation and the future of pharma advertising Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 分
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