『AdTechGod Pod』のカバーアート

AdTechGod Pod

AdTechGod Pod

著者： AdTechGod The AdTech God
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 A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
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  • The Refresh News: June 30 - FTC Cracks Down, CTV Prices Dip, and Cannes Faces Accountability

    The Refresh News: June 30 - FTC Cracks Down, CTV Prices Dip, and Cannes Faces Accountability
    2025/06/30
    In this week’s episode of The Refresh, Kait unpacks a surprisingly calm post-Cannes news cycle, headlined by the FTC's conditional green light of the $13.5 billion Omnicom-IPG merger. She also breaks down the continuing slide in CTV CPMs despite a booming supply of inventory, and confronts the ongoing issue of harassment at the Cannes Lions festival, spotlighting industry efforts, shortcomings, and calls for real accountability. 5 Key Highlights: Omnicom-IPG Merger Approved (with Conditions): The FTC conditionally approved the \$13.5B merger via a consent decree that prohibits coordinated ad boycotts based on political or ideological views. The approval remains subject to a 30-day public comment period and ongoing international regulatory review. CTV CPMs Drop Sharply: CTV ad prices are down 10–30% year-over-year due to a surge in inventory, performance-driven buying, and broader programmatic access. Industry insiders expect a pricing divide between mass reach and outcome-driven premium inventory. CTV’s Full-Funnel Evolution: Despite price drops, CTV is moving beyond awareness into full-funnel performance territory, supported by clean room integrations, data partnerships, and sharper buying strategies. Cannes Harassment Issues Persist: Despite new safety measures like safe zones and panic buttons, reports of harassment at Cannes continue. Industry voices are pushing for broader, more systemic change and ongoing dialogue. Industry Speaks Out: Public figures like Brian O’Kelley, Mike Brooks, and Emily Roberts have helped spotlight Cannes' darker undercurrents. Emily Roberts launched a petition for reform, urging the industry to prioritize safety and accountability beyond LinkedIn posts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    10 分
  • Ep. 85 Instinct Meets Innovation: A Conversation with Matt Black

    Ep. 85 Instinct Meets Innovation: A Conversation with Matt Black
    2025/06/27
    In this episode of the AdTechGod pod, host AdTech God engages in a deep conversation with Matthew Black, exploring his unique journey in the advertising industry. Matt shares insights into his diverse background, the evolution of ad tech, and the impact of AI on advertising. He discusses his career aspirations, the importance of gut instinct in ad operations, and the need for a supportive work environment. The conversation highlights the significance of collaboration and knowledge sharing in the ever-evolving landscape of advertising. Takeaways Matt Black's career began in 3D animation before transitioning to ad tech. He emphasizes that a resume cannot capture the full picture of a person's capabilities. Matt's curiosity about ad tech led him to explore various roles in the industry. He believes that AI will bring efficiencies but won't replace the need for human insight. Gut instinct plays a crucial role in ad operations, sometimes leading to successful outcomes. Matt's experience in the industry has shaped his desire to help others succeed. He is open to various career opportunities, including agency and publisher roles. Collaboration and knowledge sharing are essential for growth in the ad tech industry. Matt values a work environment where his opinions and insights are respected. The ultimate goal is to support families through meaningful work in the ad tech space. Chapters 00:00 Introduction to Matt Black and His Journey 05:01 Exploring the Evolution of Ad Tech 10:00 The Role of AI in Advertising 15:00 Navigating Career Aspirations in Ad Tech 19:57 Closing Thoughts and Future Opportunities Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 分
  • Ep. 84 Hype vs. Reality: Tom Goodwin on Fixing What’s Broken in Advertising

    Ep. 84 Hype vs. Reality: Tom Goodwin on Fixing What’s Broken in Advertising
    2025/06/24
    In this episode of the AdTechGod Pod, I’m joined by Tom Goodwin for a no-holds-barred conversation about the gap between marketing hype and real consumer experiences. We dive into the current state of advertising from the pitfalls of performance obsession to the urgent need for brand building and creative reinvestment. Tom shares his take on AI’s growing role, why consumer sentiment around ads matters more than we admit, and how over-reliance on metrics can misguide strategy. His message is clear: the future belongs to brands that balance loyalty with results. Takeaways Tom Goodwin's journey into advertising was accidental and driven by curiosity. There is a significant disconnect between marketing promises and consumer experiences. Brand building is becoming increasingly important in a world of abundance. Modern advertising has become overly focused on metrics and short-term results. AI in advertising may not deliver the emotional connection needed for brand loyalty. Consumer attitudes towards advertising have shifted to a disdainful view. The need for creative investment in advertising is critical for long-term success. Balancing brand and performance is essential for CMOs today. Metrics can distract from the true value of brand building. The time scale for brand loyalty is often much longer than immediate conversions. Chapters 00:00 Introduction to Tom Goodwin and His Journey 03:01 The Disconnect in Modern Advertising 05:49 Brand Building vs. Performance Marketing 08:58 The Evolution of Marketing Strategies 12:05 The Role of AI in Advertising 14:55 Consumer Experience and Advertising Impact 17:49 The Need for Creative Investment 21:07 Balancing Brand and Performance 23:55 The Role of Metrics in Advertising 27:03 Consumer Attitudes Towards Advertising 30:10 The Future of Advertising Strategies Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分

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