『AdTechGod Pod』のカバーアート

AdTechGod Pod

AdTechGod Pod

著者： AdTechGod The AdTech God
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
エピソード
  • Ep. 128 The Long Game: Amanda DeVito of Butler/Till on Growth, Grit, and Modern Agency Survival

    Ep. 128 The Long Game: Amanda DeVito of Butler/Till on Growth, Grit, and Modern Agency Survival
    2026/04/07
    Amanda DeVito, Chief Marketing Officer at Butler/Till, shares her journey from strategy leader to executive and what it really takes to grow within a single company over 15 years. She breaks down the power of culture, access over “empowerment,” and why modern agencies must embrace collaboration, AI, and adaptability to stay relevant. From building internal evangelists to navigating the future of marketing, Amanda offers a candid look at leadership, brand building, and what agencies must do to win in an increasingly complex landscape. Takeaways Culture and continuous challenge are key to long-term career growth Access, not just empowerment, drives real diversity and impact Strong agencies create internal evangelists, not just employees Collaboration across media, creative, and data is now essential AI will amplify both strong and weak strategies Brand building still matters even in a performance-driven world Relevance comes from understanding audiences deeply Chapters 00:00 Introduction to Amanda DeVito and Butler/Till 01:30 Amanda’s journey into marketing and leadership 04:00 Why culture keeps people long-term 06:00 Diversity, access, and leadership dynamics 08:40 Building internal evangelists at scale 11:40 The shift toward media as a strategic center 14:00 Why collaboration is the modern agency model 16:00 The evolution of storytelling through data 18:00 Short-term vs long-term brand building 19:30 What’s coming in the next 12–18 months (AI & agentic) 22:30 How fast the industry is changing 24:30 Strategy vs tools in modern marketing 26:00 Influencers, relevance, and consumer behavior 28:50 The power of community and virality 30:00 Why people are the ultimate product Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 分
  • How Agencies Are Adapting to the AI Meteorite

    How Agencies Are Adapting to the AI Meteorite
    2026/04/03
    At Marketecture Live in NYC, Bob Lord (President, Horizon Media) and Obele Brown-West (President, Colle McVoy), with Mike Shields (Founder, Next in Media) break down innovation cycles, legacy tech challenges, and why human creativity still matters in an AI-driven world. Takeaways: AI is creating massive confusion, but also an opportunity Legacy systems are the biggest barrier to progress The future is platform-based, not siloed AI won’t replace creativity, but will scale execution Upskilling talent is more important than replacing it Legal and transparency concerns are rising fast Agency business models must evolve Creative and media are converging again Chapters : 00:00 Introduction to Marketecture Live 01:23 The “AI Armageddon” Debate Begins 01:54 What Clients Are Really Saying About AI 02:53 Why Brands and Agencies Aren’t Ready Yet 03:28 The Need for New Marketing Operating Systems 04:40 Can AI Replace Agencies? 06:00 Legacy Tech Is Slowing Everything Down 07:30 Open Ecosystems vs. Fragmentation 08:28 Do New Agencies Have the Advantage? 10:06 AI, Jobs, and the Need for Upskilling 12:11 Rethinking Agency Pricing Models 14:04 Connecting Marketing to Business Outcomes 15:16 The Limits of AI in Creativity 17:07 AI Legal Risks and Client Concerns 19:19 Responsible AI Use in Agencies 20:46 The Future: AI as a Growth Engine 21:03 The Reunification of Creative and Media 22:05 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 分
  • Ep. 127 Katie Daleo, GM of CPG Ads at DoorDash, on Retail Media Innovation and Dish-Level Targeting

    Ep. 127 Katie Daleo, GM of CPG Ads at DoorDash, on Retail Media Innovation and Dish-Level Targeting
    2026/03/31
    Katie Daleo, GM of the CPG ads business at DoorDash, joins the AdTechGod Pod to discuss how retail media is evolving and how DoorDash is helping CPG brands reach consumers in new ways. She shares her journey from Right Media and Unilever to building retail media capabilities at Jet and DoorDash, along with insights into data, targeting, and the future of advertising. Katie explains how DoorDash uses closed-loop measurement, dish-level targeting, and off-site audience activation to help brands drive performance. She also discusses the growing complexity of retail media networks, why simplification matters for advertisers, and how AI and data will shape the next phase of the ad tech ecosystem. Takeaways Katie Daleo’s career spans early ad tech, CPG brand management, and retail media leadership. DoorDash connects CPG brands with consumers using its marketplace and retail media platform. Dish-level targeting lets brands reach users based on the meals and cuisines they order. Closed-loop measurement allows advertisers to track campaigns directly to purchases on DoorDash. Retail media networks must balance simplification with tailored solutions for different brands. AI and data analysis are becoming key tools for faster consumer discovery and decision making. Strong leadership comes from curiosity, intentional career moves, and understanding personal strengths and gaps. Chapters 00:00 Introduction to Katie Daleo and the DoorDash CPG ads business 01:00 Katie’s path from Right Media to Unilever and into retail media 04:00 How DoorDash’s retail media platform works for CPG brands 05:18 Dish-level targeting and how brands reach food-affinity audiences 07:25 The role of data science and insights teams in advertising strategy 08:22 Trends shaping retail media and advertising over the next year 10:20 Closed-loop measurement and full-funnel advertising on DoorDash 12:15 AI, consumer discovery, and the future of search and advertising 14:08 Using DoorDash data for off-site advertising campaigns 15:37 Building partnerships and scaling DoorDash retail media 18:16 Leadership lessons and building a successful career in ad tech Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 分
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