『AdTechGod Pod』のカバーアート

AdTechGod Pod

AdTechGod Pod

著者： AdTechGod The AdTech God
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
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  • Ep. 141 Why Mobile Advertising Is Still Undervalued with Liftoff’s Casie Jordan

    Ep. 141 Why Mobile Advertising Is Still Undervalued with Liftoff’s Casie Jordan
    2026/07/07
    Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile, joins AdTechGod to discuss Liftoff Mobile's IPO, the evolution of programmatic advertising, AI-powered creative optimization, the future of mobile app advertising, and why mobile remains the most undervalued advertising channel. Casie also shares her career journey, leadership lessons, and advice for women building careers in ad tech. Takeaways Liftoff Mobile's IPO marks a major milestone for the mobile advertising industry. AI is transforming mobile advertising through creative personalization and campaign optimization. Human creativity remains essential alongside generative AI. Mobile advertising continues to be one of the industry's most underpriced opportunities. Liftoff Mobile's unique DSP, SSP, and exchange ecosystem creates valuable data advantages. Transparency and direct publisher relationships are becoming increasingly important. Strong company culture and leadership played a key role in Casie's career growth. Preparation, confidence, and mentorship are critical for women succeeding in ad tech. Chapters00:00 Introduction: Meet Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile01:48 Liftoff Mobile's IPO and what it means for the company03:50 Casie's career journey from publishing to ad tech09:19 From Twitter and MoPub to joining Liftoff Mobile13:44 What an SVP of Programmatic Exchange actually does16:47 How AI is changing programmatic advertising19:19 Balancing AI with human creativity in ad creative21:55 Inventory transparency and publisher trust24:47 Why mobile advertising is still the most undervalued advertising channel27:46 Liftoff Mobile's unique exchange, AI infrastructure, and competitive advantage29:47 Career advice and leadership lessons for women in ad tech32:33 Final thoughts and closing remarks Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 分
  • Ep. 140 Every Visitor Counts: Lori Tavoularis on AI, Agents, and Publisher Monetization

    Ep. 140 Every Visitor Counts: Lori Tavoularis on AI, Agents, and Publisher Monetization
    2026/06/30
    How can publishers earn more from every visitor in the AI era? Lori Tavoularis, President & CRO of MULA, joins the AdTechGod Podcast to discuss AI-powered monetization, agentic advertising, commerce, CTV innovation, and the future of publisher revenue. She also shares lessons from building a startup, leading revenue teams, and balancing leadership with family. Takeaways How AI agents optimize publisher revenue beyond traditional ads. Why engagement matters more than impressions. MULA's vision for commerce, newsletters, and CTV monetization. Separating AI hype from real business value. Leadership lessons from startups, publishing, and revenue growth. Chapters00:00 Introduction to Lori Tavoularis & MULA01:29 From Publishing Executive to Startup Leader06:06 How MULA Uses AI to Increase Publisher Revenue11:39 Commerce, Content Recommendations & User Intent13:02 Agentic AI and Smarter Monetization14:20 Expanding into Newsletters and CTV17:31 AI Hype vs. Real Business Impact20:59 AI Tools for Sales and Revenue Teams21:02 Women in AdTech Leadership26:49 Final Thoughts & What's Next for MULA Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Ep. 139 TV Measurement, CTV Growth, Political Advertising with AdImpact's Don Norton

    Ep. 139 TV Measurement, CTV Growth, Political Advertising with AdImpact's Don Norton
    2026/06/21
    Don Norton, General Manager of Data Solutions at AdImpact, joins AdTechGod to discuss his journey from DoubleClick and Google to AdImpact, the evolution of TV measurement, the rise of CTV, political advertising trends, AI's role in media intelligence, and why relationships still matter in an increasingly automated industry. Takeaways Don shares lessons from DoubleClick, Google, Infillion, and AdImpact. AdImpact is expanding beyond political advertising into cross-TV intelligence. CTV and broadcast measurement require larger datasets and ACR technology for accuracy. Political advertising in 2026 is expected to rival presidential election spending levels. Local CTV presents one of the biggest growth opportunities in television advertising. AI is improving data processing, automation, and predictive insights. Despite automation, trust and human relationships remain critical in media buying and selling. Chapters 00:00 Introduction to Don Norton and His Ad Tech Journey01:05 Starting at DoubleClick During the Early Internet Boom02:12 The Evolution from DoubleClick to Google04:00 Leaving Google and Joining Infillion05:31 Why Don Joined AdImpact06:06 AdImpact's Growth Strategy and Expansion Beyond Political Advertising07:05 Understanding Cross-TV Measurement: Broadcast, Cable & CTV08:01 The Challenge of Measuring Linear TV and Streaming Audiences10:09 What Advertisers Want from TV Measurement11:31 How AdImpact Uses ACR Data and Large TV Panels13:14 Who Uses AdImpact's Data and Insights?14:26 The Biggest Data Challenges in Media Intelligence16:34 AI, Data Validation, and Operational Efficiency18:54 Political Advertising Outlook for 202620:27 The Future of Local CTV Advertising23:10 What's Overhyped in Ad Tech?24:00 Why Relationships Still Matter in an AI-Driven Industry26:05 Final Thoughts and Closing Remarks Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
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