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AdTechGod Pod

AdTechGod Pod

著者： AdTechGod The AdTech God
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 A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
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  • Ep.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe Hirsch

    Ep.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe Hirsch
    2025/09/16
    Joe Hirsch the CEO of Swivel and former CEO of SpringServe, shares his journey through the ad tech industry, discussing his experiences with affiliate marketing, ad serving, and the evolution of ad operations. He emphasizes the importance of operational efficiency and the role of AI in optimizing ad campaigns, while also addressing the future of AdOps and the integration of technology in the advertising space. Takeaways Joe Hirsch has a long history in ad tech, starting from affiliate marketing. He co-founded multiple companies, including Spring Serve, which was acquired by Magnite. Swivel aims to automate repetitive tasks in ad operations to improve efficiency. The ad server business model requires scaling operations without increasing labor costs. Swivel integrates AI to replicate and scale human decision-making in ad operations. AI is not meant to replace humans but to augment their capabilities. The future of AdOps will see agents as primary users of ad platforms. Precision in ad operations is crucial to avoid costly mistakes. AdOps professionals should embrace AI technologies to enhance their skills. The ad tech industry is evolving rapidly, with AI playing a significant role. Chapters 00:00Introduction to Joe Hirsch and His Journey 04:48Transitioning from Spring Serve to Swivel 10:58Understanding Swivel's Operational Efficiency 16:07The Future of AdOps and AI Integration The Refresh News: September 15:Google’s AdTech Filing, Magnite’s AI Bet, and YouTube’s NFL Debut This episode of The Refresh covers three major stories shaping advertising this week: Google’s eyebrow-raising statements in its AdTech antitrust remedies filing, Magnite’s acquisition of creative production platform Streamer AI, and YouTube’s first-ever exclusive NFL broadcast. Host Kate breaks down the implications of each development for advertisers, publishers, and platforms in the evolving digital ecosystem. Google’s court filing revealed open web display ads purchased through AdWords dropped to 11% in January 2025, down from 40% in 2019, sparking concerns over the open web’s decline. Google defended itself by attributing ad spend shifts to CTV and retail media, while critics highlighted its dominance in directing referral traffic through AI-driven search changes. Magnite announced the acquisition of Streamer AI to help small and mid-sized businesses overcome creative production hurdles in connected TV advertising. The CTV market is expanding rapidly, with Nielsen reporting 75% of TV viewing is ad-supported and eMarketer projecting $33B in CTV ad spend for 2025, though measurement challenges remain. YouTube’s first free exclusive NFL broadcast drew 17.3M viewers globally, surpassing Amazon’s 2024 averages but raising questions about sustaining viewership once games move behind a paywall. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 分
  • Ep. 96 Inside United Airlines’ Journey with Mike Petrella from Kinective Media

    Ep. 96 Inside United Airlines’ Journey with Mike Petrella from Kinective Media
    2025/09/09
    In this conversation, Mike Petrella, Managing Director of Strategic Partnerships at Kinective Media by United Airlines, discusses his journey in the advertising and media industry, the establishment of Kinective Media, and its role in transforming traveler commerce. He highlights the importance of partnerships, customer choice, and the use of data and AI to enhance the travel experience. The discussion also covers the unique aspects of the commerce media network and how it engages with affluent travelers. Takeaways Mike Petrella has a rich background in media and advertising.Connective Media is the first traveler media network. The network aims to enrich traveler journeys through personalized experiences. Partnerships are crucial for expanding the offerings of Mileage Plus. Data privacy is a top priority in handling traveler information. AI is being utilized to enhance customer interactions and experiences. The average traveler spends significant time engaging with content during their journey. Kinective Media targets affluent individuals with tailored advertising The platform offers omnichannel access to travelers across various touchpoints. Creating a personalized journey is essential for customer loyalty. Chapters 00:00 Introduction to Kinective Media and Mike Petrella 02:03 Mike's Journey to United Airlines 04:55 Building Kinective Media from Scratch 06:09 Understanding the Commerce Media Network 08:43 Engaging Advertisers and Brands 11:21 Partnerships and Customer Choice 13:56 Loyalty Programs and Consumer Journey 15:10 Utilizing Data for Targeting 18:39 The Role of AI in Enhancing Travel Experience The Refresh News: September 8:Google’s Antitrust “Win,” Epsilon SSP Backlash, and Perplexity Pauses Ads This episode of The Refresh breaks down the week’s biggest stories in advertising and tech regulation. Google escaped the harshest remedies in its long-running search antitrust trial, with the court declining to force a Chrome or Android spinoff or ban payments to partners like Apple and Samsung. Meanwhile, media buyers are taking a closer look at Publicis-owned Epsilon SSP, with some blocking it entirely due to transparency concerns. And in the AI space, Perplexity has pulled back on its ad experiments, raising bigger questions about how generative search can—or should—be monetized. Judge Mehta’s ruling spared Google from structural breakups or bans on partner payments, requiring only limited data sharing and oversight for six years. Generative AI competition from OpenAI, Microsoft, Meta, and Perplexity influenced the court’s belief that search competition is evolving without harsher remedies. Google maintains dominance with 65–70% of global browser share and around 40% of ad spend coming from paid search. Media buyers discovered they were funneling spend through Publicis-owned Epsilon SSP via reselling, sparking data leakage and conflict-of-interest concerns. Perplexity scaled back its ads after advertiser pushback, highlighting the lack of clear value, measurement, and final product structure in AI-driven ad formats. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分
  • Ep. 95 Podcasting’s Next Wave: Growth, Metrics, and Monetization with Sharon Taylor

    Ep. 95 Podcasting’s Next Wave: Growth, Metrics, and Monetization with Sharon Taylor
    2025/09/02
    In this episode of the Ad TechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on the challenges of attribution and measurement in audio advertising, the importance of understanding podcast metrics, and the cultural shifts driving the appeal of podcasting among younger audiences. Sharon emphasizes the intimate nature of podcasting and its potential for advertisers to engage with a captive audience. Takeaways Podcasting is an intimate medium that engages listeners deeply. The growth of podcasting varies by region, with the US leading. Canada's podcasting market is growing but is more collaborative than competitive. The barrier to entry for podcasting is low, allowing diverse voices. Video is becoming increasingly important in the podcasting space. Triton Digital supports both large publishers and independent podcasters. Programmatic advertising in podcasting is still developing. Attribution and measurement in audio advertising are complex but improving. Podcasters should provide multiple metrics to advertisers for clarity. Podcasting offers a calming alternative to the noise of social media. Chapters 00:00 Introduction to the Audio Space 01:38 Sharon's Journey in Audio 03:39 Podcasting Trends in Different Regions 05:26 The Growth of Podcasting 08:15 Maturity and Future of Podcasting 10:05 Triton's Role in Podcast Monetization 12:03 Evolution of Programmatic Advertising in Podcasting 14:45 Attribution and Measurement in Audio Advertising 17:30 Understanding Podcast Metrics 21:02 Cultural Shifts and Podcasting's Appeal 23:59 The Therapeutic Nature of Podcasting Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising The Refresh News: September 2: Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising In this episode of The Refresh, Kait covers three big developments in advertising and adtech. Magnite is rolling out pause ads programmatically across major streaming providers, Anthropic has launched a cautious pilot of its AI-powered Chrome extension Claude, and the ANA has released its Q2 2025 Programmatic Transparency Benchmark report, highlighting both progress and persistent challenges in ad spend efficiency. 5 Key Highlights: Magnite is enabling programmatic buying of pause ads across platforms like DirecTV, Dish, and Fubo, with access through Clearline and DSPs such as Curve AI, Mountain, and Yahoo. Pause ads are proving popular with both advertisers and consumers, with studies showing over 50% of viewers take action after seeing one. Concerns remain that programmatic scale could dilute the contextual creativity that makes pause ads engaging. Anthropic is piloting a Chrome extension for its Claude AI, focused on browsing assistance while implementing strong safeguards against risks like prompt injection attacks. The ANA’s Q2 2025 report shows programmatic waste rising to $26.8B, but also notes improvements: private marketplace deals now represent 88% of transactions, CTV programmatic spend has increased, and MFA spending has dropped sharply to 0.8%. Would you like me to also create a short LinkedIn post version of this recap, optimized for reach and engagement? Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 分
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