This brand collected over $13M in 2024 and is on track to hit $15M+ in the next couple of years with us before they exit the company.

In this podcast, I’ll break down a small section of my end-of-year report with this client, highlighting YouTube’s contribution to their overall growth.

Watch it here: https://youtu.be/GuGvKd1s58k

I hope you find it helpful. If you do, consider subscribing :)

Cheers,
George

One of the most common questions in digital marketing is: How much should I spend on ads? & Can I afford it?

In this podcast, I’ll break it down step by step using a simple budget calculator so you can determine exactly what you should be spending to get the best results possible.

Watch it here: https://youtu.be/-jWIzzJsto8

I hope you find it helpful. If you do, consider subscribing :)

Cheers,
George

Too many advertisers waste money on YouTube ads targeting the wrong audience...

I’ve personally used these three powerful YouTube ad targeting strategies to scale my own and my clients’ campaigns to multiple 7 figures per year in revenue.

In this podcast, I’ll break them down and walk you through how to set them up.

Watch it here: https://youtu.be/vXHP_x9gviY

I hope you find it helpful. If you do, consider subscribing :)

Cheers,
George

Creatives is the new targeting...

Facebook has been removing interest and lookalike targeting options, slowly forcing advertisers to go broad. This puts businesses in a hyper-competitive space where everyone is using the same broad targeting settings.

So how can your ad creatives do the heavy lifting to ensure you reach the right audience?

In this podcast, I’ll break it all down so you can create more efficient, targeted, and scalable ads.

Watch it here: https://youtu.be/EOls3xtlWgw

I hope you find it helpful. If you do, consider subscribing :)

Cheers,
George

Facebook made a major update to the ad learning phase, and it changed everything about how advertisers should approach campaign optimization.

In this podcast, I’ll explain what this new learning phase is, how it compares to the old one, and what adjustments you should make to your ad strategy.

Watch it here: https://youtu.be/-U1qQe4UyaI

I hope you find it helpful. If you do, consider subscribing :)

Cheers,
George

Using the wrong Facebook ad objective can doom your campaign before it even starts.

In this podcast, I’ll break down all six campaign objectives, explaining which ones to use, when to use them, and which to avoid so you can get the best possible results for your business.

Watch it here: https://youtu.be/_qOeFheqJTQ

I hope you find it helpful. If you do, consider subscribing :)

Cheers,
George

Facebook is removing Dynamic Creatives, replacing them with the new Flexible Ad Format.

In this podcast, I’ll break down how this influences your ad strategy and how to adjust for the change to keep high performance.

Watch it here: https://youtu.be/b7u07JusOzE

I hope you find it helpful. If you do, consider subscribing :)

Cheers,
George

This YouTube ad by Opal is a masterclass in storytelling, psychology, and direct response marketing, designed to grab attention and drive action...

In this podcast, I'll break down and explain exactly why it works so well and how you can apply these strategies to your own ads.

Watch it here: https://youtu.be/9sKHhZ32OUs

I hope you find it helpful. If you do, consider subscribing :)

Cheers,
George