『Account-Based Marketing』のカバーアート

Account-Based Marketing

Account-Based Marketing

著者: Momentum ITSMA
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Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • Ep.76 KPMG: The blueprint for high-touch, high-impact ABM
    2025/07/17

    In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.

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    37 分
  • Ep.75 EY: Scaling ABM for global impact
    2025/06/19

    In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional collaboration to drive growth across its global portfolio.

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    35 分
  • Ep.74 Autodesk: Reinventing relationships with the power of ABM
    2025/05/15

    In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.

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    35 分

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